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January 08, 2009
UK Consumers Prefer Vodafone and Three Mobile Portals
TMCnet Editor
New research from Strategy Analytics revealed that when it comes to mobile usability and design, consumers in the United Kingdom prefer mobile operator portals from Vodafone and Australia’s Three over those from O2, Orange, T-Mobile, and non-operator, MSN.
The report, entitled, “UK Mobile Portals: Vodafone and Three Maintain Lead,” shows that consumers favor the design of the Vodafone (News - Alert) Live! portal, which was viewed to be more innovative and up-to-date modern than its competitors.
Strategy Analytics’ (News - Alert) findings are based on in-depth one-on-one research sessions that were held with participants in London, England.
According to Chris Schreiner, senior user experience analyst at Strategy Analytics, consumers were however not satisfied with the number of icons on the portal homepage.
“Our research shows that consumers require a simple but informative purchasing and downloading experience,” explained Kevin Nolan, vice president of the Strategy Analytics User Experience Practice.
“Also, when searching for mobile content most operator portals have room for improvement,” added Nolan.
Headquartered in Boston, Massachusetts, Strategy Analytics provides high frequency market intelligence on Automotive Electronics and Entertainment, Broadband Connected Home, Mobile and Wireless Products and Systems, and Virtual Worlds.
The company holds offices on five continents, and works with clients through annual multi-client services, management team workshops and custom consulting engagements.
Michelle Robart is a contributing editor for TMCnet. To read more of Michelle's articles, please visit her columnist page.
Edited by Michelle Robart