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August 04, 2009

Jumptap Now Reaches Over 22 Million Audiences
By Raju Shanbhag
TMCnet Contributor

Jumptap, the company that provides mobile targeting and advertising solutions, has announced significant market growth and major milestones. According to the company, Jumptap “Premium Mobile Ad Network” now reaches an audience of over 22 million.


 
Jumptap provides solutions to advertisers, publishers, mobile operators and iPhone (News - Alert) application developers on the largest, highest quality premium mobile ad network. For advertisers seeking the highest return on their ad spend, Jumptap provides advanced targeting intelligence by utilizing its mobile search technology and operator relationships. The company creates an experience that appeals to the mobile consumer, by combining high quality content with targeted advertising.
 
Enabling the advertisers to target the customer by various parameters, Jumptap delivers the most advanced carrier-grade targeting technology available on the market today, claims the company. The company provides tangible benefits to partners and the various stakeholders in the mobile advertising industry with its growing intellectual property portfolio and proprietary targeting technology.
 
“When compared to other forms of advertising, mobile is more personalized, cost-effective and results driven,” said Paran Johar, CMO of Jumptap. “However, buyers do need to be selective in choosing which ad networks to work with as not all deliver real targeting abilities and often duplicate audience in their unique reach numbers – crucial factors for delivering the true benefits of mobile.”
 
According to company officials, campaigns booked in the first half of 2009 have already more than doubled bookings for 2008. Advertisers that run across the Jumptap Premium Mobile Ad Network can reach their consumers through various applications such as iPhone, Android (News - Alert) and BlackBerry.
 
To support its growing business, the company opened new offices in Stockholm, Sweden and Madrid, Spain in May last year. The company also announced the addition of several well-known industry executives to continue servicing its growing advertiser base. This expansion comes in response to explosive growth in the burgeoning Spanish, Nordic and Baltic markets, as well as the success of JumpTap’s (News - Alert) mobile search and advertising solutions.
 
 

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Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.

Edited by Jessica Kostek

 

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