More Sweden IP Communications Stories

Thanks to a brisk growth during spring, paying subscribers on WiMP streaming service by Aspiro Music scaled the 300,000 mark. 100,000 Canal digital customers signed up in Norway alone. Since its launch in Sweden, the subscriptions had reached 200,000 by May. Thus, since the beginning of the year when it had just 100,000 registered users, Aspiro Music’s users has increased three-fold.

In a release, Aspiro Music’s CEO Gunnar Sellaeg said that ”More people are discovering the benefits with our service, and the last month we have seen particularly rapid growth in Norway via Canal Digital, but also in Sweden and Portugal. In Denmark, we are increasing our initiatives this summer to open even more Danish consumer’s eyes to music streaming.” At present WIMP is available in Norway, Sweden, Denmark and Portugal, and is expected to launch a new service in Ireland during the fall.

The Scandinavian teen population is willing to pay for a music streaming service only if it is sufficiently good according to a survey for Aspiro conducted by Norstat, a research company. Norway and Denmark closely follow Sweden, the country that is foremost in development in Scandinavia. Aspiro plans to offer free WiMP services to its Danish users this summer with an eye on faster development in Denmark.

Kenneth Tjonndal Pettersen, Communication Director of Canal Digital said that “Within three months, 100,000 of our TV customers have enabled the music service, equivalent to all the inhabitants of two medium sized Norwegian municipalities. We have received very positive feedback on our comprehensive television and music offerings, and are very happy that so many have enabled the music service in such a short time.”

Listed on Nasdaq OMX Nordic Exchange Stockholm, Aspiro is exclusively positioned as the only vendor of TV and music streaming services in the world that offers its associates to brand their services as their own. Besides, Aspiro also directly provides its WiMP music services to consumers in chosen markets. With over ten years of mobile technology and retailing experience in Northern Europe, Aspiro delivers services to other partners worldwide. These include Deutsche Telekom, Telenor, O2 (News - Alert), 3, TeliaSonera, Telefonica, the BBC, TVNorge, Aftonbladet, mBlox, Entel and VG.