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Verimatrix has announced the implementation of Verimatrix (News - Alert)Video Content Authority System for DVB Hybrid on Switzerland-based Finecom Telecommunications' DVB-C / IP hybrid network.

The combination of an IP-based fiber to the home or "FTTH" network with the existing DVB-C plant enables Finecom to offer its triple-play Quickline service line for high-speed broadband Internet, telephony and digital TV. Finecom said that through the ownership with Besonet and the partnership with Digital Cable Group, the Quickline pay-TV service reaches around 400,000 households.

For the new interactive TV product called Verte!, the company is transitioning from a smart card-based conditional access system to Verimatrix's cardless solution. Company officials said that this is part of the strategy to enhance and extend its network with cable and fibre.

"We feel that the development of an interactive TV product is key to our ability to remain competitive in the Swiss market," said Marc Loosli, developer manager at Finecom Telecommunications.

Loosli said that the goal was to provide a cardless solution and Verimatrix's software-based approach easily enables the company to secure content when and where consumers want, such as the PC, iPhone (News - Alert)and other mobile devices.

"Verimatrix clearly understands the security considerations when migrating to a hybrid network and was extremely valuable in helping us map out our transition strategy," Loosli said.

With VCAS for DVB Hybrid, pay-TV operators can combine standards-based DVB technology for broadcast distribution with the interactivity of IP-based networks using a single security solution.

Verimatrix developed the solution in response to demand from cable, satellite, terrestrial and IPTV (News - Alert)providers. Company officials said that these providers recognize the potential for these hybrid approaches to enhance their service offerings, enhancing traditional digital broadcasting with premium video-on-demand (VOD) content.

Noting that more operators are experiencing the limitations of smart card-based security in a multi-screen world, Steve Oetegenn (News - Alert), chief sales and marketing officer at Verimatrix, said that, as a digital video security provider, "we offer a unique perspective on how operators can cost-effectively enhance their networks and understand security implications along the way."

Anshu Shrivastava is a contributing editor for TMCnet. To read more of Anshu's articles, please visit her columnist page.

Edited by Marisa Torrieri