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November 06, 2009

smartFocus Marketing Software Deployed by AAA
By Divya Narain
TMCnet Contributor

Massachusetts multi-channel marketing software provider smartFOCUSThe software will help the association boost cross-sell and up-sell opportunities across its 51 million members. AAA has deployed the suite across 25 of its 40+ existing clubs. The association said it has already seen a 50 percent increase in renewals in some segments due to the deployment of smartFOCUS solution. Plus, there has been an increase of more than $1 million in incremental sales in just one travel campaign being run with smartFOCUS’ application suite.

smartFOCUS’ application suite has allowed AAA to maintain and manipulate multiple data lists on behalf of its clubs, including individual customer, household and transaction data. The association has made the smartFOCUS multi-channel marketing software available to each of its clubs for analytics, campaign management, modeling and reporting -- accessed through smartFOCUS’s intuitive drag-and-drop interface. 

“smartFOCUS has given subscribing clubs more control over our marketing campaigns than ever before,” said Daniel Mathieux, director of AAA’s MRM Action Center. “We can now look at the campaign’s performance and refine future marketing based on that intelligence. And, with the modeling component, we can accurately predict how our campaigns will fare.”

“Our partnership with AAA demonstrates the value that can be delivered from intuitive, easy-to-use multi-channel marketing software,” said Chris Underhill, CEO of smartFOCUS. “By empowering its marketing teams with access to data, advanced analysis and customer insight, AAA has realized improved campaign results and business performance alongside a significant return on its investment in smartFOCUS.”

smartFOCUS provides marketers with the intelligence to drive high performance multi-channel campaigns. Its intelligent marketing solutions utilize off-line and on-line data, analysis, campaign and performance management to provide more effective, timely and relevant communications for increasing campaign conversion rate.  

Recently, TMCnet reported that smartFOCUS provided smartMARKETER, its Intelligent Marketing suite of software to the new and existing clients of AccuData Integrated Marketing. has announced that its suite of marketing software has been implemented by AAA, the nation’s largest organization for motorists and leisure travelers.  Additionally, smartFOCUS also has an office in Bristol, United Kingdom.

Divya Narain is a contributing editor for TMCnet. To read more of Divya’s articles, please visit her columnist page.

Edited by Marisa Torrieri


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