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As the world becomes more connected, there are increasing demands to communicate more effectively across languages. Automated translation facilitates teams across the company to do just that. Automated translation accelerates translation to drive global communication.

Recently, SDL announced opening a new research and development facility in Europe to expand the company's focus on machine translation. Bill Byrne, a leading research scientist in natural language processing and reader in Information Engineering in the Department of Engineering at the University of Cambridge, will lead the new research facility and the team.

SDL has been working to perfect the machine translation for more than a decade. The company acquired Language Weaver in 2010, which allowed the company to strengthen more enterprise customers and translators to use machine translation for their increasing business requirements.

“Extending our research organization allows SDL to dedicate more resources to advancing machine learning, statistical prediction, big data and machine-human synergy," explained Daniel Marcu, Chief Scientific Officer at SDL. "These research disciplines are aligned with the technology vision across the SDL portfolio of products and are catalysts for innovation. By expanding our team across continents and university research programs, we are also able to draw on more diverse pools of experience and create more opportunities for students.”

This research team will work to increase the company's advances and continued leadership in statistical machine translation and machine learning. The company believes that its efforts will enable the machine translation to be made applicable within a broader ecosystem, the company stated in a press release.

In 2011, TMC (News - Alert) reported that the company introduced various advanced targeting and personalization tools for the marketers. SDL’s TPP solution has been created with a holistic view to assist marketers cover the entire journey of the customer, starting from brand awareness building to final purchase.