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November 14, 2011

Cagedim Mobile Intelligence for iPad Picked by Greek Pharma Company FarmaSyn
By Shamila Janakiraman
TMCnet Contributor

Cagedim Relationship Management announced that FarmaSyn SA has fully deployed its Mobile Intelligence for iPad solution. Cegedim Relationship Management specializes in Pharmaceutical Customer Relationship Management (CRM) and Data Management solutions for the life sciences industry.

According to company sources, Farmasyn SA is a Greek pharmaceutical wholesaler and marketing/sales agent of products.

In a release, Evripides Adamou, Managing Director of FarmaSyn, said, “We are a diverse company that serves a unique market. Mobile Intelligence for iPad meets our company’s needs to enable organization, time efficiency and effectiveness.”

“The proof of a successful implementation is to know that your commercial team is maximizing their interactions with stakeholders. Essentially, we selected Mobile Intelligence for its flexibility and completeness when matched against competitors,” Adamou added.

The Cagedim Mobile CRM Solution matches the evolution of the life sciences business model that is transforming under new regulatory reform and hyper-competitive pressures. More and more companies are investing in cloud based mobile technologies that will enhance support for their commercial team initiatives, said officials.

FarmaSyn wanted a solution which was an optimized Life Sciences industry-specific mobile CRM solution that is available via SaaS (News - Alert). The company required features and functionality such as a 360 deg view of all customers for quick and in-depth analysis; consistent graphical user interface (GUI) online and/or offline and a vivid multimedia product presentation.

Besides leveraging mobile intelligence, FarmaSyn will also make use of OneKey a comprehensive database with 8 million registered healthcare professionals in 69 countries around the world.

Laurent Labrune, Chief Executive Officer of Cegedim Relationship Management, stated, “Exceeding our customer’s needs is one of our primary goals. Mobile Intelligence for iPad enables commercial teams to focus on what they do best, building lasting relationships. Mobile Intelligence for iPad combines the most intuitive GUI, robust industry-specific functionality and the most flexible system architecture to meet global, regional and local requirements. It’s fast, simple and always ready to present.”

Cegedim is a global technology and services company serving the healthcare field. Cegedim supplies services, technological tools, specialized software, data flow management services and databases that are required by the healthcare industries, life sciences companies, healthcare professionals and insurance companies.

Shamila Janakiraman is a contributing editor for TMCnet. To read more of Shamila’s articles, please visit her columnist page.

Edited by Rich Steeves


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