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November 10, 2011

Netia and Netgem Tap Polish IPTV Market
By Anuradha Shukla
TMCnet Contributor

Netia (News - Alert) is rolling out its new TV service based on Netgem's technologies in Poland.

This new service launches ahead of the UEFA European Football Champions League in 2012 and is expected to attract Netia's customers to sign up to its multi-screen television services.

Netgem, a specialist in connected home technologies and solutions, notes the Polish telecom market was previously operated as a monopoly but is now open to competition.

Netia is one of the biggest, as well as the fastest growing telecommunications company in Poland, which now has a mobile penetration rate higher than 120 percent. The value added services in the country are growing at a high double digit rate and Netia intends to tap this market by building its strategy on developing its user base of fixed broadband households.

The company is bundling subscriptions offering high-speed broadband access with unlimited calls and is using Netgem services to launch the third component of its triple play offering.

Netgem is providing Netia with its middleware and hybrid DTT/Internet Set-top boxes and is allowing Netia's subscribers to access a complete and attractive TV package, based on state of the art solutions that blend managed services, with over-the-top web technologies and premium broadcast content.

"We are delighted to cooperate with Netia, which is a very ambitious and driven player in this fast growing Polish market,” said Christophe Aulnette, Netgem's CEO. “This deployment demonstrates how our commercial partners are able to deliver breakthrough customer experiences, that offer the best of broadcast and broadband, by using our off-the shelf hybrid technologies."

Read a related article at TMCnet “Netgem delivers IPTV (News - Alert) 2.0 solutions, powered by Intel technology.”

Anuradha Shukla is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Rich Steeves


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