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November 03, 2011

Cashless Betalen Rolled out across Holland by Multicard
By Carolyn J Dawson
TMCnet Contributor

The Cashless Betalen mobile payment solution has been rolled out across Holland. An announcement in this regard has been made by the top supplier of credential solutions, identity management and system integration services, Multicard. The digital wallet offered by Rabobank uses the account management application Cashless Betalen. Rabobank is one of the top banks in the Netherlands.

Users are able to manage their accounts easily with Multicard's Cashless Betalen. Actions like checking account balances, transferring funds and depositing, monitoring and making payments can also be performed by users using Cashless Betalen. Any Internet connection via computer or mobile device can be used to securely access the Cashless Betalen interface. Secure near field communications (NFC) tokens are also being provided by Multicard to the digital wallet customers. Cashless payments can therefore be made using mobile phones and other devices.

In a release, Pieter Kooistra, managing director of Multicard Netherlands, said, "We are very pleased with the result of our initial roll-out to Dutch hockey clubs in July, with more than 50 locations accepting Cashless Betalen and over 150,000 people now using the digital wallet. Interest in Cashless Betalen has spread to other sports and event organizations, the food and beverage industry and the wider market."

According to Kooistra, the company is now offering the service to the entire population with this nationwide roll-out of Cashless Betalen. Anyone can now pay securely in an easy and convenient manner with Cashless Betalen. Both consumers and merchants are expected to benefit with Cashless Betalen. Kooistra added that the largest digital wallet community outside Japan in the near term would be represented by Cashless Betalen if it was widely adopted in Holland.

Kooistra said, "The ability to make secure cashless payments using your phone offers convenience for consumers and provides merchants with new and more economic ways to attract and connect with customers. After payment, loyalty applications are a natural extension for Cashless Betalen, and we expect that this will add further value."

Marketing information is being shared by Rabobank's 145 branch offices in the Netherlands in collaboration with Multicard. Training on making mobile payments with Cashless Betalen is also provided by Multicard.

Carolyn John is a Contributor to TMCnet. To read more of her articles, please columnist page.

Edited by Rich Steeves


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