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November 02, 2011
CardMobili, creator of a mobile loyalty and membership cloud that connects consumers directly with brands, recently joined hands with Cards Unlimited BV to develop its Dutch-version smartphone loyalty apps. The new app allows Cards Unlimited to offer mobile loyalty cards for iOS, Android (News - Alert) and WP7 smartphones.
Through apps like these, Cards Unlimited has been able to capitalize on the growth area of mobile loyalty and membership services. The company manages 25 million cards per year in the Dutch market and supplies apps with brand-specific user interfaces.
"Our partnership with CardMobili began this summer, and it has rapidly strengthened our position as a leading innovator in the Dutch personalized-card market,” said Patrick van Etten, of Cards Unlimited B.V., in a statement. “Our customers, including brands such as M&S Mode and Makro Netherlands, are enthusiastic about offering smartphone-based loyalty and promotion schemes, to take full advantage of the ever-expanding smartphone user base in Holland. Consumers expect their smartphones to be universal, multi-purpose devices, with the ability to handle loyalty and coupon-discount transactions to the same level of sophistication as other tasks.”
"CardMobili's multi-platform apps achieve exactly that, backed by the seamless handling of each transaction via the cloud, from point of use through to the secure interaction and updating of a client's details within the merchant's own customer database. These facilities save the inconvenience of carrying physical cards or promotional-offer print-outs, while encouraging greater frequency of use and therefore a higher level of repeat transactions. This benefits the merchant and consumer alike, and represents a positive step from all points of view," Etten added.
Helena Leite, CEO of CardMobili, commented, "Cards Unlimited is integrating the concept of mobile loyalty very successfully with its long-established customer base for physical cards. The ability of our cloud-based services to handle promotional coupon transactions, irrespective of whether or not they are tied to a particular loyalty scheme, enables offer-coupons to be delivered to a consumer on a purely location basis. This is widening the scope of the services that can be offered via our development partners such as Cards Unlimited, and brings us a step closer to implementing the digital wallet."
Rahul Arora is a TMCnet contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.
Edited by Rich Steeves