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October 20, 2011

Research from Strategy Analytics Indicates 42 Million Homes across US And Europe Use Connected TV
By Calvin Azuri
TMCnet Contributor

In a latest research carried out by Strategy Analytics (News - Alert) Connected Home Devices (CHD) service, provider of market intelligence on trends and opportunities within the emerging technology, communications and media market, it was found that more than 42 million homes across the US and Europe use the Internet to view television shows and movies over the TV screen. Strategy Analytics surveyed 4800 respondents for the report titled, “Multiscreen Connected TV: Assessing Device Usage and Ownership."

Findings of the research indicate that the number of consumers who use connected TV in the US was much higher than the number of homes with connected TV in Europe. For the previous month it was found that 20 percent of respondents in the US viewed Internet content over TV screens as opposed to 10 percent Europeans. This disparity indicates the difference in popularity of digital services such as Netflix and Hulu (News - Alert) in the US market and within the European market.

Strategy Analytics in its research has also looked at the different ways in which consumers connect their TVs with the Internet. It was found that consumers in the US use games consoles; however European consumers connected PCs with their TVs via an HDMI cable. Additionally, it was found that consumers in both markets streamed content over a home network as well as over Internet-connected Blu-ray disc players. In addition to the TV screen, the PC is a primary device while tablets and smartphones are considered less popular.

In a release, David Mercer, Principal Analyst and the report’s author, said, “These findings have important implications for content providers, device manufacturers, and network operators. They demonstrate that television viewers are prepared to go to significant lengths to watch their preferred television shows or movies on the big screen. In spite of the technical challenges, many people want to be freed from the constraints of traditional, managed television services if their choice of content is not available when they want, where they want, and at a price they are willing to pay.”

Strategy Analytics, Inc., gathers market intelligence based on available opportunities as well as on impacting trends within the emerging technology, communications, and media segments.

Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin’s articles, please visit his columnist page.

Edited by Rich Steeves


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