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October 18, 2011
The total European mobile gadget insurance market was EUR 1.45 billion in 2010, according to “Mobile Gadget Insurance in Europe,” a report by Reportlinker.com.
This is a report about the market for extended warranties and insurance sold in conjunction with mobile gadgets in 20 countries: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Russia, Spain, Sweden, Switzerland, Turkey, and the UK.
Reportlinker.com’s report indicates Romania, Russia and Turkey to be Europe's least developed markets in relative terms.
Although less than half of manufacturers of mobile gadgets offer associated extended warranties or insurance, the aggregate value of mobile gadget insurance may increase by up to 50 percent by 2014.
Mobile gadgets have no conventional mobile telephony facility and mobile gadget insurance can cover one or more of accidental damage, loss, technical breakdown and / or theft.
In Europe, the value of sales of mobile gadgets rose by over five percent per annum between 2006 and 2010. Manufacturer schemes for extended warranties and insurance are gradually increasing with the rapid advances in the volume of sales.
Manufacturer programs are most widespread in Ireland and Italy and slightly less than 50 percent of retailers of mobile gadgets offer related insurance as a Europe-wide average
Looking forward, Europe's market for mobile gadgets will continue rising at a consistent rate.
“Mobile Gadget Insurance in Europe,” draws on extensive primary and secondary research covering over 1,200 organisations involved in the production and distribution of mobile gadgets including manufacturers, specialised retailers of consumer electronics, supermarkets and other types of retailer.
Readers will be able to use this report and the PartnerBASE dataset that accompanies it in many ways.
Read a related article at TMCnet “Focus on Outcomes Results in Better Mobile Software Products.”
Anuradha Shukla is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.
Edited by Rich Steeves