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October 07, 2011

Riding the Embedded Systems Wave
By Bob Emmerson
TMC European Editor

Movial (News - Alert) is indicating that it has seen an increase in demand for its services on embedded systems from the global industrial high-tech and manufacturing communities.  This increase in demand is in line with today’s findings on embedded software use as announced by ETLA, The Research Institute of the Finnish Economy.  Other recent studies also show that embedded systems are being used to enable exciting, new services.

The ETLA study found that physical goods with embedded software are playing an important role in the services business of manufacturing companies. Remote monitoring and other data analysis via the Internet are typical applications.

According to Jyrki Ali-Yrkkö, head of research at ETLA, improved ways of utilizing software is key in the renewal of industries and central to stimulating industrial service business models. “I believe industrial companies and their essential technology partners understand the link between industrial service as a business and embedded software.”

Jari Ala-Ruona (News - Alert), CEO of Movial, said, “Increased computing power of embedded systems and the use of secure cloud computing has paved the way for the creation of value-added services that greatly enhance user experiences. We are seeing healthy customer demand for our design and user experience. Interest from Western product driven manufacturers looking to identify their core benefits to their end-users and improve their competitiveness against low cost hardware by improving the user experience of their devices with value adding services is at an all-time high."

The company recently completed several projects including evaluation of current hardware products, embedded software and service assets, and the reassembling of these into offerings that generate sustainable competitive advantage and added end user value for long-term customer relationship building. They include:

  • Transformation of public devices into connected devices that offer real-time information and advertisements
  • Connection of a logistics service provider’s handheld device to cloud services for improved data quality
  • Development of user experience value-added services on home automation equipment as offered by device manufacturers
  • Connection of heavy machinery to cloud services for real-time performance information that improves data accuracy and quality of maintenance and support services.

Bob Emmerson is TMC's (News - Alert) European Editor. To stay abreast of the latest news affecting the European market, check out Bob's columnist page.

Edited by Rich Steeves


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