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September 14, 2011

Telenor Satellite Broadcasting's New Screen Channel Offering to Leverage Cisco's Technology Solutions
By Calvin Azuri
TMCnet Contributor

Cisco (News - Alert), a global networking expert, announced the Telenor Satellite Broadcasting AS (TSBc), will leverage technology solutions from Cisco to drive TSBc's new encoding platform for Web-based TV to support the company's customers in the delivery of their channel offerings over multiple screens. By selecting Cisco, TSBc will be able to extend an enhanced and superior live online and mobile coverage over multiple devices for the Norwegian national football championships.

The company will deliver live content through Adaptive Bit Rate (ABR) video to PC, mobile and tablet devices by leveraging Cisco's Media Processor (News - Alert) which is a part of the Cisco Videoscape platform. Based on the users device and conditions of network used, Cisco's technology automatically adjusts the resolution, bit rate and metadata in sports video to extend enhanced video experience regardless of the IP network or device.

After the successful initial deployment process which was carried out by the systems integrator Video4, following which the service went live, the company is planning on extending the service to other live channels.

Cisco's Videoscape platform has been designed with several capabilities which include the maximum density Cisco AS8100 Series Media Processor and the Cisco AS6000 Series Media Processor to ensure reliable and flexible running over multiple streaming platforms such as Windows Media, Android (News - Alert) and 3GPP.

Cisco's Videoscape is an open platform that combines the network, the cloud and the users devices to provide enhanced video quality over the broadband Internet service of the service provider. It integrates digital TV and online content with social media and communications to deliver optimized home and mobile video experience.

In a release, Torkel Aamodt Thoresen, Chief Technologist Broadcast, Telenor (News - Alert) Satellite Broadcasting AS, said that "Our live streaming video services are a major focus for us, allowing us to deliver content in real time to the Internet and take our services beyond the TV screen and on to PC, mobile and tablet devices. In order to make these services a success; we have to be able to ensure that this content can be delivered quickly, reliably, to the highest possible standard and at the lowest cost of operations. We are confident that Cisco's Media Processor solution will help us ensure this quality."

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place NOW, in Austin, Texas. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.

Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin’s articles, please visit his columnist page.

Edited by Rich Steeves


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