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August 31, 2011
thePlatform (News - Alert), a white-label video publishing company, has entered into a reseller agreement with Sweden based Real Life Venture AB, a digital media consulting company, to drive the development of video publishing solutions across Denmark, Finland, Iceland, Norway and Sweden. Designed as a video publishing platform, mpx has been enhanced and customized and includes Real Life's system integration services. Real Life will provide both local and customized support to extend the mpx platform's reach in the region.
In a release, Simon McGrath, general manager of Europe for thePlatform, said, "Real Life has a great deal of experience in helping content providers architect and execute business models and technology solutions that extend their business. As an authorized reseller of mpx we look forward to working with them as they offer local support and build custom solutions for customers across the Nordic countries."
The Swedish Horse Racing Totalisator Board, has utilized mpx for managing and publishing video content pertaining to Swedish Horse Racing on its official website. The published video content includes coverage and replays of the race, displays jockey profiles and features videos about racing and betting.
Bo Klevenstedt, president and founder, Real Life Venture, said, "Content providers with large video libraries like ATG (News - Alert), benefit from the combination of custom integration services and a scalable video platform to maximize their multi-screen distribution strategies. mpx gives us the robust platform we need to offer our customers a full set of products to build out their digital media strategies."
Leveraging the platform, content providers in the Nordic countries will now be able to publish videos to media devices such as PCs, TV as well as to mobile devices.
Magnus Tuononen, international project manager of ATG said that "Our business is at the center of an entertainment industry that grows each year globally via close collaborations with international partners. It was important that our online platform could keep up with the pace of change in this area and give us the ability to continue to grow and expand our presence. By working with Real Life to deploy mpx we were able to extend our business and bring the race track experience online with the flexibility to adapt our international strategy going forward."
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