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April 07, 2010

Vivek Badrinath Appointed at Executive Vice President for Orange Business Services
By Divya Narain
TMCnet Contributor

France Telecom (News - Alert) Group has announced that Vivek Badrinath has taken charge as executive vice president of Enterprise Communication Services, grouping Orange Business Services (News - Alert) and the Enterprise Line of Business.

Badrinath will report to Stéphane Richard, CEO of France Telecom-Orange, and will be a member of the Group’s Executive Committee.

Most recently, Vivek Badrinath was executive vice president in charge of the Networks and Operators division of France Telecom and was instrumental in the making the Orange Business Services network cloud-ready.

"I look forward to drive further the rich tradition at Orange Business Services of superior customer service, network strength, and services and solutions innovation," said Vivek Badrinath, CEO, Orange Business Services. “Leveraging its customer centric model, Orange Business Services has understood the evolving business needs of global enterprises. Orange aims to provide businesses with simpler, safer and more flexible services at an international scale, in areas such as real-time applications, collaboration, security, infrastructure, and vertical solutions."

Badrinath boasts a career spanning 17 years in the telecom industry After beginning his career at the French Ministry of Industry in 1992, Vivek joined the Group’s Long Distance Networks Department in 1996 before moving to be CEO of Thomson (News - Alert) India in 2000. He returned to the Group as chief technical officer of Orange in 2004.

With services available in 220 countries & territories and a local presence in 166, Orange Business Services is the global market leader for communication solutions to businesses, awarded in 2010 for the fourth consecutive year “Best Global Operator” by the World Communication Awards.

Recently, TMCnet reportedthat Orange was placed in the Leaders quadrant in Gartner (News - Alert) Inc.’s Magic Quadrant for Asia/Pacific Network Service Providers.


Divya Narain is a contributing editor for TMCnet. To read more of Divya’s articles, please visit her columnist page.

Edited by Stefania Viscusi


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