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March 29, 2010

Orca to Provide COMPASS Content Discovery and Recommendations Platform to France Telecom
By Nathesh
TMCnet Contributor

Orca Interactive, a provider of IPTV (News - Alert) middleware and applications that power next-generation interactive TV, will be providing COMPASS Content Discovery and Recommendations platform to France Telecom (News - Alert).



France Telecom delivers IPTV services in Europe under its Orange brand and with the solutions from Orca it will employ multi-screen content discovery and recommendation solution across all the Orange TV related services.

According to Orca Interactive (News - Alert), the COMPASS content delivery solution enables subscribers and operators to fully benefit from the content-rich world that television has now become. Through a variety of customized content recommendation engines, operators can ensure that premium and niche content are accessible to subscribers, while also guaranteeing customer satisfaction and loyalty even if it is non-premium content that is being consumed. The solution also includes a variety of recommendations engines to provide a blend of personal, optimized recommendations to TV, PC and mobile users.

With COMPASS, Orange will offer its subscribers ability to choose the content that is relevant for them; this will result in more consumer satisfaction and more conversion rates. Since Orange offers a variety of content services, being able to pro-actively assist customers with their purchase decisions becomes a crucial factor for increasing the ARPU.

Officials with Orca Interactive have commented that the advanced TV technologies of today have really revolutionized how people think about television. This project exemplifies the degree of personalization that operators will need to offer in order to stay competitive. They are committed to protecting and enhancing the value of content services for TV operators and they are thrilled at the chance to prove this with France Telecom.

Haggai Barel, CEO of Orca Interactive has stated that COMPASS is a game-changer with respect to an operator's ability to put content in front of those who value it most and are willing to pay a premium, regardless of the context or device being used. It is an extremely powerful blend of a customer-oriented approach towards user experience and operator-focused tools that increase the penetration of content services and help optimize the revenue per user.


Nathesh is a contributing editor for TMCnet. To read more of Nathesh's articles, please visit his columnist page.

Edited by Marisa Torrieri

 

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