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January 14, 2010

FoIP Takes Center Stage in Session at ITEXPO
By Amy Tierney
TMCnet Web Editor

Where is the best place to find information about the fax over IP industry? Typically, the answer would be Denver, but next week Miami, Fla. will be the FoIP hotspot.
Industry experts such asfax server application provider FaxCorewill be on hand at Technology Marketing Corporation’s at INTERNET TELEPHONY Conference and EXPO East 2010 in booth #621 showcasing its FoIP software options and bundles.

In addition, the company will take part in a session, called “Integrating Fax into Your Enterprise UC Experience,” at 3 p.m. Jan. 21. During the session, Max Schroeder, senior vice president of FaxCore (News - Alert), will join a panel of FoIP vendors and explain why fax remains an important part of a true UC deployment and how it can be easily integrated into IP systems.
I recently posed some questions to Schroeder about FaxCore’s participation at ITEXPO. Our exchange follows.
TMCnet: I understand FaxCore is exhibiting at ITEXPO again? What’s the reason?
Max Schroeder (News - Alert): FaxCore has been participating at ITEXPO going back to 2005. ITEXPO has always had a great mix of qualified end-user prospects and resellers. FaxCore partners like Sharp (News - Alert) Business Systems, which will have staff at our booth, also like the event. ITEXPO Miami has consistently been a strong draw for the Latin American market which is very important to our company’s global marketing plan. The 2009 event had a lot of floor traffic, which was fantastic, and we are looking forward to an exciting show in 2010.
TMCnet: What will FaxCore be displaying at its booth?
MS: FaxCore will be focused on presenting the various FaxCore 2007 software options and bundles. TMC has recognized FaxCore’s Mini-appliance and FoIPBOX appliance bundles with Internet Telephony Magazine (News - Alert) and Unified Communications Product of the Year Awards. At ITEXPO 2009 West in Los Angeles, FaxCore introduced our FoIPBOX II product line, which is a very exciting addition to our product line. 
TMCnet: Why is it important to have a presence at ITEXPO?
MS: We feel that ITEXPO is the best forum for us to present our products and meet both customers and prospective customers. The TMC staff has always spotlighted ways to make the event attractive to both end-users and resellers which are our target markets. Although our products are all fax server solutions, we are closely tied to the voice, unified communications and next-generation networks markets and our products are designed to integrate with these technologies. We partner with companies like Avaya (News - Alert), Cisco, Dialogic and others in the VoIP and unified communications and TMC offers the best show and advertising access the markets these companies target. Frankly, from the FaxCore perspective, ITEXPO is the place to be.
TMCnet: You are speaking at a session called, “Integrating Fax into Your Enterprise UC Experience.” Why is fax important today?
MS: Fax is a communications solution component. Many times people forget just what communications are there for in the first place – they are there to facilitate doing business and making a profit. Today’s market is difficult and organizations are looking for ways to make their companies more efficient, profitable and green. By integrating fax into the UC experience, you can help to achieve all of these goals. For markets like healthcare, financial services, insurance and legal services fax is indispensible due to regulatory and legal constrictions. So why not capitalize on 21st century technology to ensure that your organization is in compliance with a cost effective solution?
TMCnet: What do you want attendees to take away from your session?
MS: I am sure that Paula Bernier, TMC executive editor and panel moderator, and the other panelists will all agree that we panelists want to have the attendees leave the session with a better appreciation on how UC can greatly enhance their operations.

To find out more about FaxCore, visit the company at ITEXPO East 2010. Schedule for Jan. 20 to 22 in Miami, ITEXPO is the world’s premier IP communications event. Visit FaxCore in booth #621. Don’t wait. Register now.

Amy Tierney is a Web editor for TMCnet, covering business communications Her areas of focus include conferencing, SIP, Fax over IP, unified communications and telepresence. Amy also writes about education and healthcare technology, overseeing production of e-Newsletters on those topics as well as communications solutions and UC. To read more of Amy's articles, please visit her columnist page.

Edited by Amy Tierney


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