More France IP Communications Stories
August 26, 2011
Leveraging the partnership, more than 32 million French customers will have the ability to pay for digital goods and services using their existing mobile account, with the charge appearing on their carrier bill.
The agreement with Bouygues Telecom and SFR (News - Alert) will enable nearly all mobile users in France to benefit from BOKU direct carrier billing. The company already has an existing direct billing agreement with Orange France.
As part of their innovative marketing strategies, Bouygues Telecom and SFR are launching a new service enabling consumers to purchase goods online and use BOKU to pay with their mobile phone number.
“France accounts for more than 50 Million mobile subscribers and has one of the most advanced online markets in the world,” said Mark Britto (News - Alert), CEO of BOKU, in a statement. “France is already one of BOKU’s top ten markets, and these new connections will undoubtedly keep them in that category and growing fast.”
MovieStarPlanet, a merchant, is benefiting from the direct carrier billing relationship with SFR and Bouygues Telecom.
“Purchasing Starcoins is now even easier with this partnership powering a safe, secure and convenient direct carrier billing option,” said Claus Lykke Jensen, CEO of MovieStarPlanet. “User feedback and increased revenue clearly indicate how much people love the convenience of BOKU to pay via their mobile number.”
Recently, BOKU released the production version of its 1-Tap Mobile Billing for Android (News - Alert), now live in 56 countries. The developer SDK opens up revenue opportunities to Android developers via direct carrier billing for in-app purchases, along with a consumer reach that spans the globe.
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Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.
Edited by Rich Steeves