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April 20, 2011

Yankee Group and European Communications Announce Call Center Seminar
By Rahul Arora
TMCnet Contributor

Yankee Group (News - Alert) and European Communications are organizing a new exclusive seminar series, “Delivering a World-Class Mobile Customer Experience,” designed to help communications service providers (CSPs) identify winning strategies for increasing loyalty, reducing costs and growing revenue.

The two half-day events will feature industry thought leaders and lively debates that will stress on how to leverage emerging technologies and trends to create a successful mobile customer experience. The series will stop in London on Tuesday, June 7 (Glaziers Hall) and Paris (Espace CAP) on Thursday, June 9. Both events will be held from 9:00 a.m. -12:15 p.m. local time.

According to Yankee and European Communications, these seminars are a must-attend for European CSPs and mobile virtual network operators (MVNOs), as well as their retail and distribution partners. Anyone who is charged with improving the overall customer experience will benefit from the essential insights delivered at this event. Companies that deliver compelling customer experiences—across network services, devices and content—are positioned to lead and profit from this opportunity.

Some of the topics discussed will be:

--Exploring new customer-centric business models in mobile media

--Succeeding in the connected customer era

--Best practices in pricing, content discovery, portals, customer service and support, policy management and social media

--Delivering captivating customer experiences

Featured speakers include:

--Sheryl Kingstone, director of research, Yankee Group

--Declan Lonergan, VP of research, Yankee Group

--Jason Armitage, senior analyst, Yankee Group

--Keith Dyer, editor, Mobile Europe

All seminar attendees will receive a complimentary copy of the new Yankee Group report, "Delivering a World-Class Customer Experience: Transformation from the Outside In."

CSPs and MVNOs, and their retail and distribution partners are invited to attend free of charge. Individuals from other organizations may participate for €150.

Rahul Arora is a TMCnet contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.

Edited by Rich Steeves


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