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Global and China Earphone Industry Report, 2013-2014LONDON, May 20, 2015 /PRNewswire/ -- Global and China Earphone Industry Report, 2013-2014 focuses on the following: The emergence of Beats radically changed earphone industry. Since the establishment in 2008, Beats defeated all established earphone companies in less than 10 years to put itself on the throne globally. The success of Beats depends not on acoustic fidelity or high price/performance ratio, but exaggerated bass, overwhelming ads and fancy appearance. This stimulated many companies without acoustic background to swarm into the field. The earphones are manufactured in the form of OEM, and 95% of production is concentrated in mainland China, where a large number of earphone OEMs are located. The gross margin of earphone industry is extremely high, above 50% for branded earphone companies, and no less than 10% for manufacturers. Despite a high gross margin, the marketing expenditure of branded earphone companies is very large, as well as channel cost, resulting in a very low operating profit, which makes brand vendors focus on the market and contract the production to earphone manufacturers. Download the full report: https://www.reportbuyer.com/product/2419925/ About Reportbuyer Reportbuyer is a leading industry intelligence solution that provides all market research reports from top publishers http://www.reportbuyer.com For more information: To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/global-and-china-earphone-industry-report-2013-2014-300086763.html SOURCE ReportBuyer |