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AT&T Set To Open Premier New England Retail Location April 2 On Boston's Boylston StreetBOSTON, March 31, 2015 /PRNewswire/ -- AT&T's new store design, which redefines how customers shop for wireless technology, is now a reality in Boston. The new store, opening April 2 at 699 Boylston Street – steps away from the historic Boston Marathon finish line – is 9,000 square feet, and will serve as New England's premier location. AT&T has had a strong retail presence along Boylston Street for more than 15 years – and the company has been the official wireless provider of the Boston Marathon for the past seven. To honor this tradition, the new store will feature a custom wall mural paying tribute to the Boston Marathon. The new location is part of AT&T's continuing investment in its Boston networks, retail footprint and workforce. AT&T invested more than $400 million its Boston area wireless and wired networks between 2012 through 2014. "We're proud of our role as a longtime leader in the Boston business community, and this important investment only deepens our commitment to the City, our employees and our customers," said Patricia Jacobs, President, AT&T New England. "We've long enjoyed a prominent presence on Boylston Street, and we're looking forward to sharing our new home with Bostonians and visitors alike for decades more to come." "As Boston businesses and consumers rely more and more on mobile technology to stay in touch, announcements like this become even more important to our economic growth. We will continue to support policies that attract this sort of investment and advancement," said Paul Guzzi, President and CEO of the Greater Boston Chamber of Commerce. "We've worked hard to build a business climate in Boston that works for businesses and creates job opportunities." Enhanced service experience The new Boylston Street location will be unique among other AT&T retail locations nationwide – and the first of its kind in New England. It features floor-to-ceiling two-story windows overlooking bustling Boylston Street. Inside, the store offers a bright, open environment where customers can "try before they buy." Whether they're looking for smartphones, tablets, fitness accessories or home automation technology, this new concept store is designed to encourage customer "play." "Customers visiting our new premier Boston store will discover an interactive shopping experience built around how our customers use wireless technology in their daily lives, " said Bryan Gonterman, Vice President and General Manager, AT&T New England. "Our goal is to be America's premier retailer by providing an exceptional experiece in every interaction, and we've been working hard to exceed customer expectations by taking our stores and network to a new level here in Boston." What you won't see in these new stores is almost as important as what you will see. Customers will no longer see the traditional retail "cash-register" counters. Instead, they'll find round cafe-style "learning tables" that allow for side-by-side interactions with the AT&T retail consultant to ask questions or learn about a product or service. All retail consultants carry a tablet supported by a new mobile point-of-sale system that allows them to help customers anywhere in the store. Customers also won't see the printed product brochures common in many stores. With digital signage, e-brochures and interactive video monitors, they can have the information literally at their fingertips while giving AT&T the flexibility of updating messaging faster and more efficiently. Flexible design The store layout will highlight AT&T's products and services, devices and accessories across three unique "zones" – the Connected Experience Zone, the Community Zone, and the Explore Zone. The new Connected Experience Zone features "lifestyle vignettes" that offer customers a glimpse of how products can be used in customers' everyday lives. These lifestyle pavilions will highlight categories such as music, home security, entertainment and more. Next is the Community Zone, featuring "community tables" that let customers shop and play in an open and interactive space. This space has apps, accessories and devices on display to show customers how they can work together. Finally, customers can check out the Explore Zone with "explore walls" that showcase AT&T's diverse device line-up and accessories complemented by digital monitors with product information. Store information * AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc. ** Limited 4G LTE availability in select markets. 4G speeds delivered by LTE, or HSPA+ with enhanced backhaul, where available. Deployment ongoing. LTE is a trademark of ETSI. Learn more at att.com/network. About AT&T Additional information about AT&T products and services is available at http://about.att.com. Follow our news on Twitter at @ATT, on Facebook at http://www.facebook.com/att and YouTube at http://www.youtube.com/att. © 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. Reliability and signal strength claims based on nationwide carriers' LTE. Signal strength claim based ONLY on avg. LTE signal strength. LTE not available everywhere. Global coverage claim based on offering voice and data roaming in more countries than any other U.S. based carrier, and offering the most wireless smartphones and tablets that work in the most countries. Photo - http://photos.prnewswire.com/prnh/20150330/195378
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/att-set-to-open-premier-new-england-retail-location-april-2-on-bostons-boylston-street-300058186.html SOURCE AT&T |