TMCnet News

DIRECTV's 'Residential Experience' Brings Focus Back to the TV with the Largest Selection of On Demand Programming for Hotels Nationwide
[March 16, 2015]

DIRECTV's 'Residential Experience' Brings Focus Back to the TV with the Largest Selection of On Demand Programming for Hotels Nationwide


DIRECTV is returning the TV to its rightful place as the focal point for in-room entertainment by dramatically expanding the on-demand programming available through its Residential Experience (DRE) for hotels, taking the pressure off hotels' Wi-Fi networks as guests spend less time watching video on their portable devices. The newly enhanced DRE also features a fully customizable "Welcome Screen" with cascading control at the brand and property levels to create a consistent digital presence across locations and promote hotel amenities and events.

Guests can have access to thousands of on-demand shows and movies available on DIRECTV's at-home video-on-demand service, including newly released movies like they have at home (select titles available 28 days before Netflix and Redbox), at a low price. Additionally, guests can enjoy the same HBO and SHOWTIME offerings of on-demand movies and original series available on DIRECTV's residential platform at no additional cost and without the need for the guest to subscribe or log-in.

DIRECTV's new Guest Welcome Screen PRO is completely customizable by brand or property and can be personalized for guests to make them feel more welcome and appreciated. Hotels can also use the Welcome Screen to generate revenue through ad banners, and promote loyalty programs, hotel amenities and special events. The Welcome Screen is controlled in the cloud so it can be updated anytime, anywhere.

"With DRE's expanded on-demand offering, hotel guests will have the same great viewing experience they have at home, including access to the same on-demand content offering from HBO and SHOWTIME, and popular series from DIRECTV," said Mike Wittrock, senior vice president of Sales for DIRECTV. "DIRECTV's Residential Experience enables us to deliver the industry's best and most engaging programming content to the largest screen in the guest's room - the TV."

DRE, which is currently in over 2,000 locations across the country, will also offer hotel guests additional on-demand shows from popular television networks and DIRECTV exclusive original programming such as Kingdom and Rogue, again at no additional cost.

DRE's groundbreaking, advanced hspitality entertainment features are now available to hotels over all wiring schemes (home-run or loop-thru/daisy chain) and are compatible with all HD televisions, no Pro:Idiom™ TVs required. Properties utilizing DRE will benefit from access to hundreds of HD channels and exclusive sports programming, like NFL SUNDAY (News - Alert) TICKET, a user-friendly interactive program guide, guest messaging, folio review/express checkout and hotel Property Management System integration. DRE provides the best interactive guest experience, and now the largest selection of on-demand programming, offered in hotels nationwide without taxing a property's Wi-Fi network.



About DIRECTV
DIRECTV (NASDAQ: DTV) is one of the world's leading providers of digital television entertainment services delivering a premium video experience through state-of-the-art technology, unmatched programming and industry leading customer service to more than 39 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its over 20 million customers access to more than 195 HD channels and Dolby-Digital® 5.1 theater-quality sound, access to exclusive sports programming such as NFL SUNDAY TICKET™, Emmy-award winning technology and higher customer satisfaction than the leading cable companies for 14 years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay TV category in technology, programming and service, delivering an unrivaled digital television experience to more than 19 million customers. DIRECTV sports and entertainment properties include ownership interests and management of four Regional Sports Networks: ROOT SPORTS Rocky Mountain, Pittsburgh, Southwest and Northwest; and has minority ownership interests in Game Show Network. For the most up-to-date information on DIRECTV, please visit www.directv.com.

About HBO
Home Box Office, Inc. is the premium television programming subsidiary of Time Warner (News - Alert) Inc. and the world's most successful pay TV service, providing the two television services - HBO® and Cinemax® - to approximately 122 million subscribers worldwide. The services offer the popular subscription video-on-demand products HBO On Demand® and Cinemax On Demand®, as well as HBO GO® and MAX GO®, HD feeds and multiplex channels. Beginning in April 2015, HBO will also offer a standalone video streaming service, HBO NOW, in the U.S. Internationally, HBO branded television networks, along with the subscription video-on-demand products HBO On Demand and HBO GO, bring HBO services to over 60 countries. HBO and Cinemax programming is sold into over 150 countries worldwide.


About Showtime Networks Inc.
Showtime Networks Inc. (SNI), a wholly-owned subsidiary of CBS Corporation, owns and operates the premium television networks SHOWTIME®, THE MOVIE CHANNEL and FLIX®, as well as the multiplex channels SHOWTIME 2, SHOWTIME® SHOWCASE, SHOWTIME EXTREME®, SHOWTIME BEYOND®, SHOWTIME NEXT®, SHOWTIME WOMEN®, SHOWTIME FAMILY ZONE® and THE MOVIE CHANNEL XTRA. SNI also offers SHOWTIME HD, THE MOVIE CHANNEL HD, SHOWTIME ON (News - Alert) DEMAND®, FLIX ON DEMAND® and THE MOVIE CHANNEL ON DEMAND, and the network's authentication service SHOWTIME ANYTIME®. SNI also manages Smithsonian Networks, a joint venture between SNI and the Smithsonian Institution, which offers Smithsonian Channel. All SNI feeds provide enhanced sound using Dolby Digital 5.1. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME PPV®.


[ Back To TMCnet.com's Homepage ]