[February 25, 2015] |
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DraftKings Becomes the Official Daily Fantasy Sports Partner of the UFC®
DraftKings,
Inc., the largest U.S.-based destination for daily fantasy sports, today
announced a partnership with the UFC®, the world's leading mixed martial
arts (MMA) organization. Through DraftKings, UFC fans will be able to
enter into weekly fantasy MMA contests to win numerous prizes, including
individual time with UFC stars and personalities and trips to premier
UFC events.
The new partnership between UFC and DraftKings will make UFC fans a
priority by offering exclusive opportunities to meet and interact with
their favorite UFC athletes and personalities. UFC and DraftKings will
be providing fans with multiple contest opportunities, including:
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The Dana White Experience: Winners will receive travel and
accommodation to attend a major UFC event as Dana White's special
guest. Winners will attend the press events, workouts and stand on the
stage at weigh-ins leading up to the event, get a photo taken in the
world-famous Octagon (News - Alert)™ with Dana following weigh-ins, and sit in Dana's
special guest section during the fights.
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UFC International Fight Week: Winners will receive travel and
accommodations, plus two VIP passes to every event at UFC
International Fight Week in Las Vegas from July 7-12.
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Fights with Dana: Winners will receive two tickets to attend a
UFC event and sit in Dana White's VIP section.
"The UFC is the fastest growing sports organization in the world, driven
by the millions of fans who passionately follow MMA. We're excited to
partner with the UFC to provide its fans with games that provide
tremendous payouts and amazing, unique prizes," said Jeremy Elbaum, Vice
President of Business Development at DraftKings. "This partnership
reflects DraftKings' deep commitment to MMA and its fans."
"We're thrilled to partner with DraftKings to provide UFC fans with new
opportunities to engage with the UFC," UFC Senior Vice President of
Global Marketing Partnerships Michael Mossholder said. "Like all major
sports and leagues, we continue to strive for ways to offer the most
thrilling and innovative experiences for our fans and working alongside
the leaders of the daily fantasy sports industry offers a cutting edge
platform for daily action and entertainment."
The partnership with UFC builds on DraftKings' commitment to mixed
martial arts and its growing legion of fans. DraftKings recently
unveiled Daily Fantasy MMA, the biggest daily fantasy contest for mixed
martial arts, and announced an exclusive partnership with UFC light
heavyweight champion Jon Jones. As part of the UFC agreement, DraftKings
will become the Official Daily Fantasy Sports Partner of the UFC and
will receive prominent stadium and PPV brand placement for all major
events, as well as joint promotion across all UFC web properties and
social channels.
More
than 41 million people in the United States and Canada play fantasy
sports. Daily fantasy sports is a rapidly growing component of this
multi-billion dollar market. DraftKings offers ontests for experts and
casual players alike. In addition to daily MMA, DraftKings also offers
fantasy contests in major professional and college sports. DraftKings
MMA is available to all players through the web, or any Android (News - Alert) or iOS
device.
About DraftKings: Launched in April 2012, Boston-based
DraftKings, Inc. is the largest, U.S.-based online gaming destination
where players engage in daily fantasy sports competitions across fantasy
professional football, baseball, golf, basketball, hockey, soccer, and
mixed martial arts, and college football and basketball. DraftKings
offers free and pay contests every day that award cash prizes. All contests
feature a salary cap format, and new contests are offered every day with
instantaneous prize distribution for winners. For more information,
visit DraftKings at www.draftkings.com,
like DraftKings at www.facebook.com/draftkings,
and follow DraftKings at www.twitter.com/draftkings.
About UFC®: UFC® is the premier mixed martial arts (MMA)
organization and largest pay-per-view event provider in the world.
Headquartered in Las Vegas with offices in London, Toronto, Singapore
and Sao Paulo, UFC produces more than 40 live events annually that
consistently sell out some of the most prestigious arenas around the
globe. UFC programming is broadcast in 129 countries and territories to
nearly 800 million TV households worldwide in 28 different languages.
The UFC has a multi-year broadcast agreement with FOX in the U.S., which
annually includes four live events broadcast on the FOX network, as well
as The
Ultimate Fighter® reality television show and thousands of hours of
programming on FOX Sports 1 and FOX Sports 2. In 2014, UFC launched UFC
FIGHT PASS™, a digital subscription service with exclusive live
events, thousands of fights on-demand and original content. The UFC
organization also licenses over 100 UFC
GYM® locations, and owns UFC.TV®
(offering live event broadcasts and video on-demand around the world), UFC
FIT® (an in-home fitness and nutrition program), UFC
Magazine, and has a videogame franchise with EA
SPORTS, UFC
Fight Club®, UFC
Fan Expo®, UFC
branded apparel, DVDs and Blu-rays and Topps Trading Cards. For more
information, visit UFC.com
and follow UFC at Facebook.com/UFC,
Twitter
and Instagram:
@UFC.
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