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FleishmanHillard Expands Content Marketing Capability in EMEALONDON, Jan. 29, 2015 /PRNewswire/ -- Specialist, a content marketing agency designed to help brands and businesses engage customers and employees, today has merged its operations into FleishmanHillard's FH ContentWorks as one of the lead content studios in EMEA. The move brings together professionals from news media, public relations and marketing to meet the growing need of brands for the constant delivery of engaging content. "Brands are driving huge spend shifts out of paid media into owned channels," said Specialist CEO Niki Webb. "We are perfectly placed to help them with this move; our expert newsroom team will be enhanced by the skills and global scale of FleishmanHillard, especially in social analytics and listening." Specialist, like FleishmanHillard, is part of the DAS Group of Companies. It is armed with teams of editors, writers, researchers, videographers, photographers and social media content specialists. Clients will be able to maintain branded content hubs – virtual newsrooms that can deliver high-value content with editorial integrity on a continual basis. Specialist's clients include Peugeot, HSBC, Henkel and Specsavers. "We are already working together on digital projects, and this move makes a great deal of sense for FleishmanHillard as it continues to grow," said John Saunders, FleishmanHillard president of Europe, Middle East and Africa. "We are witnessing huge demand for content production on a larger scale. Niki and the Specialist team will further build on our considerable content strategy and production skills." In addition to high-quality branded publications,Specialist has evolved its offer to provide content platforms, which intelligently serve content to customers on demand and digitally. "The evolving digital and marketing landscapes are driving a new reality of brands as publishers," said Dave Senay, FleishmanHillard president and CEO. "Digital content has become such a multifaceted marketing tool that the demand has outgrown the resources for most companies. The need for hybrid media-marketing production teams has become more apparent than ever." To learn more about Specialist's content creation service, visit www.specialistuk.com. About Specialist About FleishmanHillard About The DAS Group of Companies
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/fleishmanhillard-expands-content-marketing-capability-in-emea-300027377.html SOURCE FleishmanHillard |