[January 16, 2015] |
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Research and Markets: Mobile Metrics: Consumer Approaches to Mobile Gadget and Phone Insurance and Extended Warranties in France
Research and Markets (http://www.researchandmarkets.com/research/5rjbnx/mobile_metrics)
has announced the addition of the "Mobile
Metrics: Consumer Approaches to Mobile Gadget and Phone Insurance and
Extended Warranties in France" report to their offering.
'Mobile Metrics (News - Alert): Consumer Approaches to Mobile Gadget and Phone
Insurance and Extended Warranties in France' offers detailed and unique
insights into the behaviour of French consumers in the context of
insurance and extended warranties for both mobile gadgets and phones.
Based on a primary survey of over 1,000 consumers in France, the
research provides valuable data describing the extent to which they
acquire insurance or extended warranty cover for mobile gadgets and
phones plus how take-up rates vary according to a series of key
variables.
For mobile gadgets (i.e. tablets, laptops, e-readers and cameras
with no telephony function), these are:
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By type of cover (i.e. stand-alone or packaged with a banking product
or household insurance);
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By age group ad annual household income bracket;
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By retailer from which the mobile gadget was acquired (e.g. Boulanger,
Fnac)
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By mobile gadget manufacturer (e.g. Apple (News - Alert), Samsung);
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By mobile gadget purchase interface (i.e. in a shop or remotely).
For mobile phones, these are:
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By type of cover (i.e. stand-alone or packaged with a banking product
or household insurance);
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By age group and annual household income bracket;
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By type of subscription (i.e. post-paid or prepaid);
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By type of phone (basic phone or smartphone);
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By mobile network operator (e.g. Orange, SFR (News - Alert))
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By retailer from which the mobile phone was acquired (e.g. mobile
operator's own shop, another shop)
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By mobile phone manufacturer (e.g. Apple, Samsung (News - Alert))
You may be able to use this report in one or more of the following
ways:
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Benchmark your organisation's performance in mobile gadget or phone
insurance and extended warranties: are your cross-selling rates in
line with the market averages for France described in this study?
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Appreciate the potential for increasing the penetration of policies
that incorporate cover for accidental damage, loss or theft: what is
your organisation's experience?
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Evaluate the opportunities for distributing mobile gadget and phone
cover in France through channels other than manufacturers, retailers
and mobile network operators: to what extent will owners of mobile
devices buy through these means?
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Assess the prospects for retrospective marketing and re-solicitation
programs: how many mobile device owners buy insurance or extended
warranty cover after acquiring the underlying device and how long do
they wait?
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Understand claims experience for mobile phone and gadget cover in
France and what this might mean for the way in which your organisation
underwrites or distributes this type of policy.
Key Topics Covered:
Executive Summary
1.0 Introduction
2.0 Mobile Gadgets
3.0 Mobile Phones
4.0 Appendix
For more information visit http://www.researchandmarkets.com/research/5rjbnx/mobile_metrics
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