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Pernix Therapeutics Deploying Cegedim's CRM and Compliance Services for Sales Support Needs
BEDMINSTER, N.J. --(Business Wire)--
Cegedim,
today announced that Pernix
Therapeutics has selected the company's flagship
Software-as-a-Service (SaaS (News - Alert)) Mobile Customer Relationship Management
(CRM) solution, MI Touch, for sales force effectiveness. In addition, it
will provide its sample management services to help maintain compliance
with the FDA's PDMA regulations. Pernix Therapeutics is a specialty
pharmaceutical company primarily focused on the sales, marketing, and
development of branded pharmaceutical products.
Increased Efficiency and Maintaining Regulatory Compliance
As
the industry continues with its rapid evolution, Life Sciences companies
need to comply with ever changing regulations and improve the efficiency
of their commercial operations to increase their competitive advantage.
Leading Pharmaceutical companies have implemented integrated compliance
programs, compliant-proven sample management processes and sales
effectiveness solutions to meet short and long term needs.
Cegedim's Mobile Intelligence CRM system will allow Pernix to deliver
timely information to over 100 field representatives for more effective
interactions and provide flexible CRM functionality to fit preferences
for an enhanced user experience and overall lower total cost of
ownership. BuzzeoPDMA, a Cegedim Company, will be providing sample
accountability, annual inventories and other compliance services as
required by U.S. compliance regulations.
"Working with Cegedim's platforms enables Pernix to run our operations
more efficiently and focus on our priority of strengthening
relationships with our stakeholders." said Rip Weinseimer, Vice
President of Sales Operations, at Pernix. "We chose Cegedim and
BuzzeoPDMA for their proven track record in developing comprehensive,
integrated solutions."
"We look forward to helping Pernix Therapeutics improve their sales
force effectiveness and their sample compliance processes to increase
operational effectiveness," said Bill Buzzeo, Senior Vice President of
Business Development, at Cegedim. "In addition, our processes,
experience and highly trained staff will help their business be more
proficient."
MI Touch is Cegedim's flagship mobile CRM application providing
customers with a complete single platform that brings multichannel
together. Around 79% of life sciences stakeholders report that
implementation of multichannel engagement as critical to their
commercial strategy, Mobile Intelligence empowers customer facing teams
to create high quality customer engagements.
BuzzeoPDMA combines 25 years of experience and an overall 99.5% customer
satisfaction rating to deliver total management
solutions that help pharmaceutical companies comply with DEA and FDA
regulations cost effectively while maintaining operational efficiency.
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About Pernix
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Pernix Therapeutics is a specialty pharmaceutical business with a
focus on acquiring, developing and commercializing prescription
drugs primarily for the U.S. market. The Company targets
underserved therapeutic areas such as CNS, including neurology and
psychiatry, and has an interest in expanding into additional
specialty segments. The Company promotes its branded products to
physicians through its Pernix sales force, uses contracted sales
organizations to market its non-core, cough and cold products, and
markets its generic portfolio through its wholly owned
subsidiaries, Macoven Pharmaceutical, LLC and Cypress
Pharmaceuticals, Inc.
To learn more about Pernix Therapeutics, visit www.pernixtx.com.
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About Cegedim Relationship Management:
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Cegedim Relationship Management is the Life Sciences industry's
leading provider of Customer Relationship Management (CRM)
solutions. Designed specifically for Life Sciences, the company's
innovative business solutions incorporate a thorough understanding
of local, regional and worldwide trends. Cegedim Relationship
Management enables approximately 200,000 users in many of the
world's most innovative companies to stay ahead of market
challenges. In addition to CRM, Cegedim Relationship Management
also provides marketing, data optimization and regulatory
compliance solutions in more than 80 countries. Cegedim
Relationship Management is part of the France-based Cegedim S.A.
Group.
To learn more, please visit: www.cegedim.com/rm.
Follow Cegedim Relationship Management on LinkedIn
and Twitter.
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About Cegedim:
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Founded in 1969, Cegedim is a global technology and services
company specializing in the healthcare field. Cegedim supplies
services, technological tools, specialized software, data flow
management services and databases. Its offerings are targeted
notably at healthcare industries, life sciences companies,
healthcare professionals and insurance companies. The world leader
in life sciences CRM, Cegedim is also one of the leading suppliers
of strategic healthcare industry data. Cegedim employs 8,000
people in more than 80 countries and generated revenue of €902
million in 2013. Cegedim SA is listed in Paris (EURONEXT: CGM).
To
learn more, please visit: www.cegedim.com.
Follow Cegedim on Twitter (News - Alert): @CegedimGroup.
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