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South Africa : LORGE adopts SAGE CRM software solution for major lingerie, swimwear stores chain [TendersInfo (India)]
[July 23, 2014]

South Africa : LORGE adopts SAGE CRM software solution for major lingerie, swimwear stores chain [TendersInfo (India)]


(TendersInfo (India) Via Acquire Media NewsEdge) Sales and distribution of a vast range of lingerie and swimwear imported from France, Germany, Austria, Italy, England and the USA is being managed using a Sage CRM software solution adopted by business software expert Lorge, for five Barclay & Clegg stores, three sited in Johannesburg and two in Pretoria.



According to Gustav Du Plessis of Lorge corporate sales, the solution offers precise collection and management of customer details as well as the marketing of various highly reputed global lingerie brands.

He said Sage CRM training and demonstrations have been executed by Lorge over the last three months, and a monthly newsletter sent to 2 000 subscribers helps with the precise tracking of women loyal to certain brands of Barclay & Clegg lingerie and swimwear.


Marketing co-ordinator at Barclay & Clegg, Sianne Carter, said : "The software also tracks which brands are popular with specific customers," says. "Monitoring and loyalty tracking of the popularity of various brands of lingerie through the Sage CRM software ensures that we are able to import the lingerie brands that our customers want, while at the same time streamlining the overall sales process." Barclay & Clegg stores owner and manager Maureen Esterhysen, added : "Businesses need high quality, state-of-the-art accounting and business software solutions such as Sage CRM to ensure they are competitive and successful. Adding value to clients while they experience the ambiance of the stores is achieved with staff that are trained lingerie specialists, ensuring professional fittings and expert advice regarding the options available for specific body types." (c) 2014 Euclid Infotech Pvt. Ltd. Provided by SyndiGate Media Inc. (Syndigate.info).

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