[February 25, 2013]

Fon Unveils its New Brand at the Mobile World Congress

Fon, the world's largest WiFi (News - Alert) network, today unveiled a new logo and brand identity. The company collaborated with Interbrand, one of the world's foremost branding agencies, to create a brand that reflects the company's position as a proven solution for WiFi for individuals, businesses and telcos. The new brand can be seen this week at Fon's Mobile World Congress (News - Alert) booth (8.1G8) and will be launched worldwide in March.

Alex Puregger, COO, Fon, said:

"This is a great time for Fon, as we continuously expand our global WiFi network built by people. We work with some of the world's largest Telcos such as British Telecom, Belgacom (News - Alert) or Oi Brazil. We have matured as a service and as a company, and wanted our brand to reflect this, without compromising our identity. We love our new brand and logo!"

Chema León, Director of Design and Creative Director, Interbrand, said:

"This project's greatest challenge was to create a brand that was able to relate both to large telcos and to the end consumer without losing attitude. To answer these demands, we created an iconic brand hat epitomizes Fon's leadership and innovation and will serve as a reference for companies in the telco sector."

The branding project involved the design of Fon's visual and verbal identities, the application of the brand in digital environments and the creation of a co-branding strategy. The result is a new brand look, championed by a balloon-shaped WiFi logo that represents Fon's value proposition of getting WiFi anywhere in the world.

The new look is fun, contemporary and technological, with a verbal style, that is powerful yet simple, just like Fon's WiFi itself.

About Fon:

Fon was founded in February 2006 by serial entrepreneur Martin Varsavsky with the goal of blanketing the world with WiFi. Today the company is a global WiFi leader with over 7 million hotspots in more than 100 countries. Fon has offices in Madrid, London, Tokyo and New York. Its partners include Belgacom (Belgium), BT (UK), Hrvatski Telekom (Croatia), KPN (Netherlands), Oi (Brazil), MTC (Russia), Netia (News - Alert) (Poland), SFR (France), SoftBank (Japan) and ZON (Portugal). For more information, please visit fon.com.

About Interbrand

Founded in 1974, Interbrand is one of the world's largest branding consultancies. With nearly 40 offices in 27 countries, Interbrand's combination of rigorous strategy, analytics, and world-class design enables it to assist clients in creating and managing brand value effectively, across all touchpoints, in all market dynamics. Interbrand is widely recognized for its annual Best Global Brands report, the definitive guide to the world's most valuable brands, as well as its Best Global Green Brands report, which identifies the gap between customer perception and a brand's performance relative to sustainability. It is also known for having created brandchannel.com, a Webby-award winning resource for brand marketing and branding. For more information on Interbrand, visit interbrand.com.

[ Back To LatinAmerica.tmcnet.com's Homepage 's Homepage ]