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TMCNet:  Playtech Brings its Live Casino to Mobile With Betfred

[February 18, 2013]

Playtech Brings its Live Casino to Mobile With Betfred

LONDON, Feb 18, 2013 (PR Newswire Europe via COMTEX) -- LONDON, February 18, 2013 /PRNewswire/ -- Playtech, the international designer, developer, licensor and provider of software and services for the online, mobile, TV and land-based gaming industry, has recently launched its mobile Live Dealer Casino solution with licensee Betfred.



(Logo: : http://photos.prnewswire.com/prnh/20120515/531552 ) Currently, Betfred is live with roulette on Android devices and will release native iOS and HTML5 versions of roulette, baccarat, and blackjack tables to all smart phones and tablets in the coming weeks. The product's first tier broadcasting service provider delivers the highest up-time in the market, making it an optimal choice for Betfred players looking to easily connect to the same live tables through the web, their mobile devices or tablets in a seamless manner - anywhere, anytime.

Chris Sheffield, Betfred.com's Managing Director, revealed his excitement at the launch, saying, "Innovation is at the heart of our business, but a strong relationship with best of breed third party suppliers like Playtech is crucial in our drive to establish ourselves as industry leaders in mobile gaming. In addition to a comprehensive sportsbook, including a native Goals Galore app, an excellent selection of slot games and mobile lotto betting, we can now offer our players high-quality, real-time casino action, anytime, anywhere, at the touch of a button." Shay Segev, Playtech's COO, said, "It gives us great pleasure to be working with Betfred on the exciting launch of their new offering, which uses our advanced mobile live gaming technology. The mobile platform has become utterly invaluable to every online gaming business, and we are proud to be leading the market in this arena with strong operators such as Betfred." About Playtech Playtech develops unified software platforms and content for the online and land-based gaming industry, together with providing a range of ancillary services such as marketing, hosting and CRM services.

The Group's capabilities enable the delivery of an integrated software or turnkey solution, with players accessing online, broadcast, mobile and server-based gaming terminals through a single account.

New licensees include existing online operators upgrading or diversifying their offering, land-based casino groups, government sponsored entities such as lotteries, and new entrants making their online gaming debut, particularly in newly-regulated markets.

Founded in 1999, Playtech is listed on the London Stock Exchange and has some 2,000 employees located in development centres in five countries. Its leading gaming applications include casino, poker, bingo, sports betting, live, mobile and social gaming, casual and fixed odds games.

Visit - http://www.playtech.com For further information contact: Playtech Ltd Mor Weizer, Chief Executive Officer Ron Hoffman, Chief Financial Officer c/o Pelham Bell Pottinger +44(0)20-7861-3232 Adam Kay, Head of Investor Relations +44(0)1624-645954 Pelham Bell Pottinger David Rydell / Olly Scott / Guy Scarborough +44(0)207861-3232 Photo: http://photos.prnewswire.com/prnh/20120515/531552

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