Synqera Unveils Simplate, Its Ground-Breaking In-Store Retail Payment and Marketing Solution, Enabling Retailers and Brands to Tap Into Billions of Dollars of Incremental Sales
NEW YORK, NY, Jan 14, 2013 (MARKETWIRE via COMTEX) --
Synqera, a global technology start-up, today launched Simplate, its
in-store point-of-sale (POS) terminal that utilizes customer
preferences, behavior, demographics and purchasing information in
real-time to maximize each unique customer's value, to the U.S.
market at the National Retail Federation's 102nd Annual Convention &
EXPO. Simplate is one of the first interactive POS terminals using
big data to provide personalized media communications.
Simplate was created to convert the minimal 40-seconds of customer
idle time at the point of payment into additional purchases, store
visits and customer loyalty by intelligently engaging them with
hyper-personalized loyalty deals, interactive games and incentives.
The self-managed Simplate can be integrated with back-end and
front-end infrastructures, such as CRM, ERP and POS systems, allowing
it to provide offers based on the customer profiles and purchases, as
well as store inventory, promotional offer or loyalty program offers,
to name a few. It can also be utilized as a standalone device.
"Studies show that $4 billion is spent on impulse buys in-store,
which provides a huge opportunity for U.S. retailers, brands and
marketers," said Kirill Gorynya, Synqera CEO and founder. "Simplate
disrupts this market by enabling retailers to tap into this critical
impulse moment where purchases are of a higher value can be
encouraged, compared to the low-priced products strategically placed
around the cash register."
Simplate's Scenario Generation Engine visualizes rich media on the
POS interactive customer display for each consumer's unique order,
shopping tendencies and response rate. Key features include:
-- Rich Media Display: intuitive and interactive multimedia engine
creates an end user customized experience tailored to the individual
buying process on an eight-inch touchscreen customer display.
-- Back-End Data Analysis: customer and regional-specific preferences and
insights -- gender, age, weather conditions, local events and purchase
preferences, to name a few -- are triggered for each consumer and used
to create a scenario, which prompts the system to display appropriate
messages on the interactive screen for the customer to engage.
-- Real-Time Intelligence: captures physical information, such as a smile
captured via face recognition or a touch of the screen, enabling the
software platform to analyze the content received to determine end
user response automatically. This in turn provides feedback for
enriching and optimizing existing content.
-- Interactive Tools: Near Field Communication (NFC) module,
magstripe-reader, touchscreen, camera and microphone makes the system
easy-to-use and allows for business-driven messages to be highlighted
as appropriate to the customer.
-- Bringing Online Offline: provides online businesses with the
opportunity to connect with consumers offline through virtual services
and receive data in real-time buying experiences.
-- Gamification: a short game or survey enables brands to promote deals
to the customer in order to upsell, cross-sell or advertise relevant
products and services, as well as reward them for loyalty.
"With Simplate, we have finally married the traditional values of
putting the customer first, with innovative new technologies. Our
technology is the first of its kind, offering a customizable
purchasing experience which was previously only available through
mobile and online systems. Retailers can now offer relevant
incentives at the checkout displays that will support their efforts
to upsell and cross-sell products, while building customer loyalty
and promote services," said Gorynya. "This has the potential to bring
endless channels for additional revenue while providing the customers
with an easy to use and fun buying experience."
For further information about Synqera please visit, like us on
Facebook or follow us on Twitter. For those attending NRF's 2013 Big
Retail Show, come and visit our stand C652, Level 1.
Synqera, an innovative technology company, was founded
in 2010 by one of Russia's most respected technology entrepreneur,
Kirill Gorynya. With his team of developers led by start-up
specialist Filipp Shubin, the company's first product, Simplate, was
created. It was launched in 2012 in Europe and in 2013 in the United
States. Simplate provides a new concept of real-time
business-to-customer media communications, Synqera is headquartered
in Saint-Petersburg, Russia.
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