[January 10, 2013]

GSI Commerce and Fireswirl Extend Partnership in China

GSI Commerce (News - Alert), a leading provider of omnichannel commerce and interactive solutions, and, Fireswirl Technologies, Inc., (TSXV:FSW)("Fireswirl") an integrated technology and service platform provider, are pleased to jointly announce the extension of their partnership in China to include the VendorNet Commerce Suite. Fireswirl is an established ecommerce platform offering end-to-end services that helps brands operate online stores in China.

GSI serves more than 1,000 retailers and brands worldwide to provide commerce technology, fulfillment, customer care and marketing services. With continuous ecommerce growth in China and strong interest for leading international brands among the Chinese population, there is tremendous growth potential for retailers and brands in China. GSI wants to provide consumers easy access to these desired retailers and brands while offering an enhanced omnichannel shopping experience.

"Over the last six months Fireswirl has been an extremely valuable partner in facilitating speed to market in China for top retailers and brands using GSI's commerce services," said Tobias Hartmann, CEO of Global Operations at GSI. "With this extension, Fireswirl will help us localize and enable our innovative omnichannel commerce solutions, powered by VendorNet, including in-store pick up and ship-from store, for the Chinese market. These solutions will be valuable for retailers already established in China to attract shoppers to their stores, optimize their inventory and reduce transportation costs. The increased product selection availability, across all channels, and ablity to pickup items in-store will improve the consumer experience and increase customer loyalty."

The GSI and Fireswirl relationship has already proved successful with the launch of a mono brand store for a leading U.S. retailer. "We are very excited to extend our partnership with GSI," says Tony Lau, CEO of Fireswirl. "This strategic partnership and the launch of GSI's VendorNet solution in China will lead to further growth opportunities for both companies."

About GSI Commerce

GSI Commerce® enables omnichannel commerce, multichannel retailing and digital marketing for global enterprises in the U.S. and internationally. GSI's ecommerce services, which include technology, order management, payment processing, fulfillment and customer care, are available on a modular basis or as part of an integrated solution. GSI's marketing services are comprised of innovative digital marketing products and services which include database management and segmentation, marketing distribution channels, a global digital agency to drive strategic and creative direction and an advanced advertising analytics and attribution management platform. GSI is headquartered in King of Prussia, Pa. and has service offices in New York, Los Angeles, Barcelona, Spain, London, UK and Beijing, China. More information can be found at gsicommerce.com. GSI is an eBay (News - Alert) Inc. (Nasdaq: EBAY) company.

About Fireswirl Technologies Inc.

Fireswirl Technologies Inc. (TSXV: FSW) is focused on creating transactional revenue by engineering electronic and mobile commerce solutions for content providers. The Company's technology has broad applications for those requiring multiple payment interfaces, multi-currency and multi-language capabilities. It can be adapted to any industry seeking high volume or micro-payment solutions involving a wide base of users through internet or wireless applications.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. This news release contains certain forward-looking statements that reflect the current views and/or expectations of Fireswirl Technologies Inc. with respect to its performance, business and future events. Investors are cautioned that all forward-looking statements involve risks and uncertainties including, without limitation, those relating to changes in the market, potential downturns in economic conditions, foreign exchange fluctuations, general demand, competition and our ability to implement our business plans and strategies in a timely manner or at all. These risks, as well as others, could cause actual results and events to vary significantly. Fireswirl Technologies Inc. does not undertake any obligations to release publicly any revisions for updating any voluntary forward-looking statements.

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