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Intersec Joins Forces with Alcatel-Lucent for Worldwide Location-Based Advertising Campaigns
(Canada Newswire Via Acquire Media NewsEdge)
Intersec IGLOO and Alcatel-Lucent's Optism™ enable brands and retailers
to better target customers and drive in-store traffic
PARIS, Jan. 9, 2013 /CNW/ - Intersec, a leading value-added software provider for mobile and integrated
operators, announced today it signed a global partnership agreement
with Alcatel-Lucent for the creation of a GeoMarketing service. This
service will enable mobile operators to connect brands and retailers to
consumers via the mobile based on their permission, preferences and
location to drive in-store traffic.
Alcatel-Lucent's Optism™ Mobile Marketing solution will be embedded with IGLOO, Intersec's Geolocator, to extend
its targeted advertising solution with geolocation. Operators will be
empowered to capture the value of a booming market: the real-time
global location-based marketing and advertising market is forecasted to
grow at a CAGR of 90% (source: Berg Insight).
IGLOO collects and aggregates in real-time the anonymised network data
(Circuit Switch, Packet Switch, WiFi, Indoor Location) to provide
efficient "in area" and "proximity" detection of all opt-in subscribers
at a defined moment of the day. Thanks to a seamless integration,
Alcatel-Lucent's Optism™ gathers and analyzes this location data to
provide customers with relevant offers to drive in-store traffic. The
cross-Operator solution enables multiple brands and retailers across
several countries to deliver walk-in rewards, location-based targeted
coupons and deals and post shopping surveys.
Thomas Labarthe, VP Mobile Commerce at Alcatel-Lucent commented, "Optism™ is currently deployed in 10 major markets. We connect brands in a very
targeted and engaging way with consumers. In order to expand to
geo-based offers and coupons, we were looking for a 'device-agnostic'
solution that was able to aggregate all of the location data that the
network was seeing, both passive and active sources, both for in-store
as outdoor proximity campaigns. By integrating Intersec IGLOO into
Optism™, brands and retailers can leverage all the existing Optism™
tools to define their campaigns including location as qualification
criteria."
"We are proud to bring Intersec's market-leading geolocation aggregation technology to such a reference
in the industry like Alcatel-Lucent. With this collaboration and
integration with Optism™, we will be able to provide one of the most
efficient location-based advertising solutions available for brands
looking to communicate with their consumers via mobile devices," added
Yann Chevalier, Intersec CEO.
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