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TMCNet:  SAS launches new onboard Wi-Fi services

[December 31, 2012]

SAS launches new onboard Wi-Fi services

Dec 31, 2012 (Datamonitor via COMTEX) -- SAS Group, a Sweden-based airline holding company, has announced the launch of a new Wi-Fi start page that offers free digital entertainment and services for all passengers.

SAS has decided to work with partners, including Dagens Nyheter, Dagens Naringsliv and International Herald Tribune, the company said.

Its customers will also be able to listen to Sweden's podcast, Alex & Sigges, featuring Swedish celebrities Alex Schulman & Sigge Eklund.

In addition, the customers will have free access to the SAS website, travel tips, its crowdsourcing platform 'My SAS Idea' and the EuroBonus shop, the company added.



"What we are presenting today is the first step towards our future vision for SAS Wi-Fi. In the future it will contain customized and individualized entertainment through music, films, games, shopping and other features that our customers enjoy. Via 'My SAS Idea', we get ideas from our customers, who can contribute to our efforts to develop our future onboard services. By doing this we can ensure that our content is fully adapted to our customers and is innovative at the same time," says Philip Wagnert, head of product development for SAS.

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