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TMCNet:  UNITED ONLINE INC - 10-Q - MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

[May 04, 2012]

UNITED ONLINE INC - 10-Q - MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

(Edgar Glimpses Via Acquire Media NewsEdge) Forward-Looking Statements This Quarterly Report on Form 10-Q and the documents incorporated herein by reference contain forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, as amended, based on our current expectations, estimates and projections about our operations, industry, financial condition, performance, results of operations, and liquidity. Statements containing words such as "may," "believe," "anticipate," "expect," "intend," "plan," "project," "projections," "business outlook," "estimate," or similar expressions constitute forward-looking statements. These forward-looking statements include, but are not limited to, statements about new business initiatives, products, services, features, applications, and functionality; future financial performance; revenues; segment metrics; operating expenses; market trends, including those in the markets in which we compete; liquidity; cash flows and uses of cash; dividends; capital expenditures; depreciation and amortization; tax payments; foreign currency exchange rates; hedging arrangements; our ability to repay indebtedness, pay dividends and invest in initiatives; our products and services; pricing; competition; and strategies. Potential factors that could affect the matters about which the forward-looking statements are made include, among others, the factors disclosed in the section entitled "Risk Factors" in this Quarterly Report on Form 10-Q and additional factors that accompany the related forward-looking statements in this Quarterly Report on Form 10-Q and our other filings with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance on these forward-looking statements, which reflect management's analysis only as of the date hereof. Any such forward-looking statements are not guarantees of future performance or results and involve risks and uncertainties that may cause actual performance and results to differ materially from those predicted. Reported results should not be considered an indication of future performance. Except as required by law, we undertake no obligation to publicly release the results of any revision to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.



Overview United Online, through its operating subsidiaries, is a leading provider of consumer products and services over the Internet under a number of brands, including FTD, Interflora, Memory Lane, Classmates, StayFriends, MyPoints, and NetZero.

United Online, Inc. is a Delaware corporation, headquartered in Woodland Hills, California, that commenced operations in 2001 following the merger of dial-up Internet access providers NetZero, Inc. ("NetZero") and Juno Online Services, Inc. ("Juno"). In 2004, our Internet access revenues began to decline and we began diversifying our business to include other consumer Internet offerings in an effort to provide new growth opportunities for the Company. In November 2004, we acquired Classmates Online, Inc. (whose name was changed to Memory Lane, Inc. in February 2011), a provider of online nostalgia services, and in April 2006, we acquired MyPoints.com, Inc. ("MyPoints"), a provider of online loyalty marketing services. In August 2008, we acquired FTD Group, Inc.

(together with its subsidiaries, "FTD"), a provider of floral, gift and related products and services to consumers and retail florists, as well as to other retail locations offering floral, gift and related products and services under the FTD and Interflora brands.

25 -------------------------------------------------------------------------------- Table of Contents We report our businesses in three reportable segments: Segment Products and Services FTD Floral, gift and related products and services for consumers, retail florists and other retail locations Content & Media Online nostalgia products and services and online loyalty marketing services Communications Internet access services and devices, including dial-up, 4G mobile broadband, and DSL, and email, Internet security and web hosting services We generate revenues from three primary sources: º • º Products revenues. Products revenues in our FTD segment are derived primarily from selling floral, gift and related products to consumers via our Internet websites and telephone numbers and, to a lesser extent, to our floral network members. Products revenues in our Content & Media segment are derived from the sale of yearbook copies and related shipping and handling fees. Products revenues in our Communications segment are derived from the sale of 4G mobile broadband devices and the related shipping and handling fees.

º • º Services revenues. Services revenues in our FTD segment are derived from membership fees, order-related fees and services, and subscription and other fees generated from independent members of the FTD and Interflora networks, which we also refer to as our floral network members. Our floral network members include independent traditional retail florists and other retailers. Services revenues in our Content & Media and Communications segments are derived from selling subscriptions to consumers who are typically billed in advance for the entire subscription term.

º • º Advertising revenues. Advertising revenues are derived from a wide variety of advertising, marketing and media-related initiatives in each of our operating segments.

Segment Services FTD FTD is a leading provider of floral, gift and related products and services to consumers and retail florists, as well as to other retail locations offering floral, gift and related products and services, in the U.S., Canada, the U.K., and the Republic of Ireland. The business uses the highly recognized FTD and Interflora brands, both supported by the Mercury Man logo. FTD is a floral and gift mass marketer, which we refer to as FTD's consumer business, and a provider of floral network services, which we refer to as FTD's floral network business.

These businesses are complementary, as the majority of floral orders generated by the consumer business are fulfilled and hand-delivered by the members of the FTD floral network, with the remaining orders delivered via direct shipment from third-party suppliers. FTD does not currently own or operate any retail locations with the exception of one retail location in the U.K. FTD does not maintain significant physical inventory and generally does not bear the cost of warehousing its consumer product offerings, and FTD generally receives payment from consumers before paying florists or other third parties to fulfill product orders.

Consumer Business. FTD is a leading marketer of flowers and gift items to consumers. FTD operates in the U.S. and Canada, primarily through the www.ftd.com and www.ftd.ca websites and the 1-800-SEND-FTD telephone number, and in the U.K. and the Republic of Ireland, primarily through the www.interflora.co.uk and www.interflora.ie websites and various telephone numbers. FTD also operates mobile websites for these same markets that are optimized for mobile phones with Internet 26 -------------------------------------------------------------------------------- Table of Contents connections. While floral arrangements and plants are FTD's primary offerings, FTD also markets and sells gift items, including jewelry, chocolates, stuffed animals, wine, fruit, bath and beauty products, and other gift baskets.

Floral Network Business. FTD provides a comprehensive suite of products and services that promote revenue growth and enhance the operating efficiencies of its floral network members, including services that enable such members to send, receive and deliver floral orders. Floral network members include traditional retail florists, as well as other retailers offering floral and related products and services, that are located primarily in the U.S., Canada, the U.K., and the Republic of Ireland. The large networks of floral network members provide an order fulfillment vehicle for our consumer business and allow FTD to offer same-day delivery capability (subject to certain limitations) to populations throughout the U.S., Canada, the U.K., and the Republic of Ireland.

Content & Media Our Content & Media segment provides online nostalgia products and services under the Memory Lane, Classmates, StayFriends, and Trombi brands. Our Content & Media services also include online loyalty marketing under the MyPoints brand.

Online Nostalgia Services. We operate our nostalgia services as a platform to enable users to locate and interact with acquaintances from their past, with high school affiliations as the primary focus. Led by our Classmates.com website that serves the U.S. and Canada, our nostalgia services comprise a large and diverse population of users, with approximately 55 million registered accounts at March 31, 2012.

Domestic. Visitors to the Classmates website can experience a substantial amount of nostalgic content free of charge. Members with free accounts can use our search feature to locate individuals in our database or in our collection of yearbooks; post information and view information posted by other members; tag yearbook photos; and organize reunions and engage in other reunion-related activities. To learn who has visited his or her profile or yearbook or engage in the other premium features, a member is required to purchase an All-Access Pass, which is generally available for terms ranging from three months to two years.

Revenues from our Classmates website are derived primarily from the sale of these subscriptions and, to a lesser extent, from advertising fees and other transactions on our website, including the sale of yearbook copies.

International. In addition to our Classmates website, we operate five international websites that offer nostalgia services, primarily as a social networking platform to reconnect friends and acquaintances from high school. We operate StayFriends in Germany, Sweden, Austria, and Switzerland (www.stayfriends.de, www.stayfriends.se, www.stayfriends.at, and www.stayfriends.ch, respectively), and Trombi in France (www.trombi.com).

Similar to the Classmates website, each international website includes free and pay memberships, although the features of our international pay services differ from those of the Classmates pay services.

Online Loyalty Marketing. Our online loyalty marketing service, MyPoints, connects advertisers with its members by allowing members to earn rewards points for engaging in online activities. MyPoints is a free service for consumers who register and provide certain identifying information to receive direct email marketing and other online loyalty promotions. The MyPoints website (www.mypoints.com) serves as a shopping portal for our advertising clients and direct sales partners. Members earn points for responding to email offers, taking market research companies' surveys, shopping online at the MyPoints website, searching the Internet through a MyPoints branded toolbar, playing MyPoints branded online games, and engaging in other online activities. In addition to these online point earning opportunities, MyPoints also offers a member credit card with opportunities to earn points through both online and offline shopping. Rewards points are redeemable primarily in the 27 -------------------------------------------------------------------------------- Table of Contents form of third-party gift cards currently from over 75 merchants, including, among others, leading retailers, theaters, restaurants, airlines, and hotels.

Communications Our principal Communications pay service is dial-up Internet access, offered under the NetZero and Juno brands. We also offer 4G mobile broadband, DSL, email, Internet security services, and web hosting services. In total, we had 0.7 million Communications pay accounts at March 31, 2012, of which 0.5 million were Internet access accounts and 0.2 million were pay accounts subscribed to our other Communications services, including email, Internet security and web hosting services. Most of our Communications revenues are derived from dial-up Internet access pay accounts.

Internet Access Services. Our Internet access services consist of dial-up and, to a much lesser extent, our 4G mobile broadband service and DSL service.

Our dial-up Internet access services are provided on both a free and pay basis, with the free services subject to hourly and other limitations. Basic pay dial-up Internet access services include Internet access and an email account.

In addition, we offer accelerated dial-up Internet access services which can significantly reduce the time required for certain web pages to load during Internet browsing when compared to our basic dial-up Internet access services.

Our accelerated dial-up Internet access services are also bundled with additional benefits, including pop-up blocking, antivirus software and enhanced email storage, although we also offer each of these features and certain other value-added features as stand-alone pay services. Our dial-up Internet access services are available in more than 12,500 cities across the U.S. and Canada.

In March 2012, we began offering 4G mobile broadband service under the NetZero brand as part of a wholesale agreement with Clearwire Corporation ("Clearwire"). We offer consumers the option to access the service by purchasing either a NetZero USB modem to connect a single device such as a PC or a Mac® computer, or purchasing a NetZero personal hotspot that can connect up to eight Wi-Fi enabled devices simultaneously. NetZero USB modem and NetZero hotspot customers are able to connect to the NetZero 4G mobile broadband service within the Clearwire coverage area using a variety of devices, including a PC, Mac® computer, iPad® mobile digital device, and other tablets, netbooks and smartphones. The NetZero 4G mobile broadband service is generally available for use in the home, at the office or on the go by customers across the U.S. within the Clearwire coverage area.

Our DSL broadband Internet access service consists of digital subscriber lines (also known as "DSL") service that we purchase from third parties and resell under our own brands. This service is primarily used as a means to retain members who are leaving our dial-up Internet access services. Since we have conducted very limited marketing of our DSL service to the general public, we have experienced limited adoption of our DSL service.

Key Business Metrics We review a number of key business metrics to help us monitor our performance and trends affecting our businesses, and to develop forecasts and budgets. These key measures are: FTD Segment Metrics Consumer Orders. We monitor the number of consumer orders for floral and gift products during a given period. Consumer orders are orders delivered during the period that originated in the U.S. and Canada, primarily from the www.ftd.com and www.ftd.ca websites and the 1-800-SEND-FTD telephone number, and in the U.K. and the Republic of Ireland, primarily from the www.interflora.co.uk and www.interflora.ie websites and various telephone numbers. The number of consumer orders is not adjusted for non-delivered orders that are refunded after the scheduled delivery. Orders originating with a florist or other retail location for delivery to consumers are not included. The number of consumer orders received may fluctuate significantly from period to period due to seasonality resulting 28 -------------------------------------------------------------------------------- Table of Contents from the timing of key holidays; general economic conditions; fluctuations in marketing expenditures on initiatives designed to attract new and retain existing customers; changes in pricing for our floral, plant and gift products or competitive offerings; new or terminated partnerships; and changing consumer preferences, among other factors.

Average Order Value. We monitor the average value for consumer orders delivered in a given period, which we refer to as the average order value.

Average order value represents the average U.S. Dollar amount received for consumer orders delivered during a period. For orders placed outside the U.S.

(principally in the U.K. and the Republic of Ireland), this average U.S. Dollar amount is determined after translating the local currency amounts received into U.S. Dollars. Average order value includes merchandise revenues and shipping and service fees paid by the consumer, less discounts and refunds (net of refund-related fees charged to floral network members). Average order values may fluctuate from period to period based on the average foreign currency exchange rates; product mix; changes in merchandise pricing, shipping and service fees; levels of refunds issued; and discounts, among other factors.

Content & Media and Communications Segment Metrics Pay Accounts. We generate a significant portion of our revenues from our pay accounts and they represent one of the most important drivers of our business model. A pay account is defined as a member who has paid for a subscription to a Content & Media or Communications service, and whose subscription has not terminated or expired. A subscription provides the member with access to our service for a specific term (for example, a month or a year) and may be renewed upon the expiration of each term. One time purchases of our services are not considered subscriptions and thus, are not included in the pay accounts metric. A pay account does not equate to a unique subscriber since one subscriber could have several pay accounts. In addition, at any point in time, our pay account base includes a number of accounts receiving a free period of service as either a promotion or retention tool, such as the subscribers receiving our free NetZero 4G mobile broadband service, and a number of accounts that have notified us that they are terminating their service but whose service remains in effect. In general, the key metrics that affect our revenues from our pay accounts base include the number of pay accounts and ARPU. A pay account generally becomes a free account following the expiration or termination of the related subscription.

ARPU. We monitor ARPU, which is a monthly measure calculated by dividing services revenues generated from the pay accounts of our Content & Media or Communications segment, as applicable, for a period (after translation into U.S.

Dollars) by the average number of segment pay accounts for that period, divided by the number of months in that period. The average number of pay accounts is the simple average of the number of pay accounts at the beginning and the end of a period. ARPU may fluctuate significantly from period to period as a result of a variety of factors, including, but not limited to, the extent to which promotional, discounted or retention pricing is used to attract new, or retain existing, paying subscribers; changes in the mix of pay services and the related pricing plans; increases or decreases in the price of our services; the timing of pay accounts being added or removed during a period; and the average foreign currency exchange rate between the U.S. Dollar and the Euro.

Churn. To evaluate the retention characteristics of our membership base, we also monitor the percentage of pay accounts that terminate or expire, which we refer to as our average monthly churn rate. Our average monthly churn rate is calculated as the total number of pay accounts that terminated or expired in a period divided by the average number of pay accounts for that period, divided by the number of months in that period. Our average monthly churn percentage may fluctuate from period to period due to our mix of subscription terms, which affects the timing of subscription expirations, and other factors. We make certain normalizing adjustments to the calculation of our churn percentage for periods in which we add a significant number of pay accounts due to acquisitions. For our 29 -------------------------------------------------------------------------------- Table of Contents Communications segment pay accounts, we do not include in our churn calculation those accounts canceled during the first 30 days of service unless the accounts have upgraded from free accounts, although a number of such accounts will be included in our account totals at any given measurement date. Subscribers who cancel one pay service but subscribe to another pay service are not necessarily considered to have canceled a pay account depending on the services and, as such, our segment churn rates are not necessarily indicative of the percentage of subscribers canceling any particular service.

Active Accounts. We monitor the number of active accounts among our membership base. Content & Media segment active accounts are defined as the sum of all pay accounts as of the date presented; the monthly average for the period of all free accounts who have visited our domestic or international online nostalgia websites (excluding The Names Database) at least once during the period; and the monthly average for the period of all online loyalty marketing members who have earned or redeemed points during such period. Communications segment active accounts include all Communications segment pay accounts as of the date presented combined with the number of free dial-up Internet access and email accounts that logged on to our services at least once during the preceding 31 days. Content & Media segment and Communications segment active accounts for the six-month, nine-month and annual periods, as applicable, are calculated as a simple average of the quarterly active accounts for each respective segment.

In general, we count and track pay accounts and free accounts by unique member identifiers. Users have the ability to register for separate services under separate brands and member identifiers independently. We do not track whether a pay account has purchased more than one of our services unless the account uses the same member identifier. As a result, total active accounts may not represent total unique users.

The table below sets forth, for the periods presented, as applicable, our consolidated revenues, segment revenues, consumer orders, average order value, average currency exchange rates, pay accounts, segment churn, ARPU, and segment active accounts.

Revenues and operating results from our FTD segment are impacted by seasonal holiday timing variations and fluctuations in foreign currency exchange rates.

As such, we believe that comparisons of our FTD segment's revenues and operating results for any period with those of the immediately preceding period or, in some instances, the same period of the preceding fiscal year, may be of limited relevance in evaluating its historical financial performance and predicting its future financial performance.

30 -------------------------------------------------------------------------------- Table of Contents The pay accounts and ARPU metrics for our Content & Media segment may fluctuate significantly from period to period due to various factors including, but not limited to, the extent to which discounted pricing is offered in prior and current periods, the percentage of pay accounts being represented by international pay accounts which, on average, have lower-priced subscription plans compared to U.S. pay accounts, and the churn rate.

Quarter Ended March 31, December 31, September 30, June 30, March 31, 2012 2011 2011 2011 2011 Consolidated: Revenues (in thousands) $ 242,292 $ 217,921 $ 182,694 $ 255,565 $ 241,505 FTD: Segment revenues (in thousands) $ 176,447 $ 143,304 $ 108,747 $ 176,299 $ 158,899 % of consolidated revenues 73 % 66 % 60 % 69 % 66 % Consumer orders (in thousands) 1,997 1,615 1,104 2,167 1,742 Average order value $ 62.91 $ 62.31 $ 63.46 $ 60.45 $ 63.28 Average currency exchange rate: GBP to USD 1.58 1.57 1.61 1.63 1.61 Content & Media: Segment revenues (in thousands) $ 39,445 $ 45,665 $ 44,070 $ 47,427 $ 48,313 % of consolidated revenues 16 % 21 % 24 % 19 % 20 % Pay accounts (in thousands) 3,293 3,484 3,780 4,007 4,260 Segment churn 3.9 % 4.1 % 3.9 % 3.8 % 3.9 % ARPU $ 2.54 $ 2.60 $ 2.64 $ 2.60 $ 2.47 Segment active accounts (in millions) 11.3 10.3 11.9 12.5 13.6 Average currency exchange rate: EUR to USD 1.31 1.35 1.41 1.44 1.37 Communications: Segment revenues (in thousands) $ 26,760 $ 29,295 $ 30,260 $ 32,279 $ 34,698 % of consolidated revenues 11 % 13 % 17 % 13 % 14 % Pay accounts (in thousands): Access 498 535 577 622 675 Other 249 259 266 272 279 Total pay accounts 747 794 843 894 954 Segment churn 3.4 % 3.4 % 3.4 % 3.5 % 3.8 % ARPU $ 8.99 $ 9.09 $ 9.14 $ 9.28 $ 9.33 Segment active accounts (in millions) 1.5 1.5 1.6 1.7 1.7 Financial Statement Presentation Revenues Products Revenues FTD Products revenues consist of merchandise revenues and related shipping and service fees, less discounts and refunds, for FTD consumer orders as well as revenues generated from sales of branded and non-branded hard goods, software and hardware systems, cut flowers, packaging and promotional products, and a wide variety of other floral-related supplies to floral network members.

31 -------------------------------------------------------------------------------- Table of Contents Content & Media Products revenues consist of revenues generated from the sale of yearbook copies and related shipping fees.

Communications Products revenues consist of revenues generated from the sale of 4G mobile broadband devices and the related shipping and handling fees.

Services Revenues FTD FTD services revenues consist of fees charged to its floral network members for access to the FTD and Interflora brands and the Mercury Man logo; access to the floral networks; credit card processing services; e-commerce website services; online advertising tools; and clearing-house services, order transmission, and after-hours telephone answering and order taking services.

Content & Media and Communications Content & Media services revenues primarily consist of amounts charged to pay accounts for online nostalgia services. Communications services revenues consist of amounts charged to pay accounts for dial-up Internet access, 4G mobile broadband, DSL, email, Internet security, web hosting, and other services, with substantially all of such revenues associated with Internet access. Our Content & Media and Communications services revenues are primarily dependent on two factors: the average number of pay accounts for a period and ARPU. In general, we charge our pay accounts in advance of providing a service, which results in the deferral of services revenue to the period in which the services are provided. Communications services revenues also include revenues generated from the resale of telecommunications to third parties.

Advertising Revenues We provide advertising opportunities to marketers with both brand and direct response objectives through a full suite of display, search, email, and text-link opportunities across our various properties and the Internet. We also offer audience-based media solutions, targeting technologies, website sponsorships and website integrations in order to provide effective solutions.

FTD FTD generates advertising revenues primarily from inclusion of advertisements on order confirmation emails to consumers, for which revenue is recognized when the advertisement is run, and from referrals of customers to third-party websites and services, for which revenue is recognized when the related performance criteria is met.

Content & Media Our online nostalgia services generate advertising revenues primarily from display advertisements on our websites. Advertising inventory on our online nostalgia websites includes text and graphic placements on the user home page, profile page, class list page, and most other pages on our websites.

Our online loyalty marketing service revenues are derived from advertising fees, consisting primarily of fees based on performance measures, that are generated when emails are transmitted to members, when members respond to emails, when members complete online transactions, and when 32 -------------------------------------------------------------------------------- Table of Contents members engage in a variety of other online activities, including, but not limited to, games, Internet searches and market research surveys.

Communications Our Communications services generate advertising revenues from search placements, display advertisements and online market research associated with our Internet access and email services. Advertising revenues also include intercompany commissions from our Content & Media segment which are included in reported segment results and are eliminated upon consolidation.

Cost of Revenues FTD FTD cost of revenues includes product costs; shipping and delivery costs; costs associated with taking orders; printing and postage costs; costs related to FTD's product quality guarantee; systems installation, training and support costs; data center costs; depreciation of network computers and equipment; license fees; costs related to customer billing and billing support for floral network members; fees associated with the storage and processing of customer credit cards and associated bank fees; and domain name registration fees.

Content & Media Content & Media cost of revenues includes costs of points earned by members of our online loyalty marketing service; data center costs; personnel- and overhead-related costs associated with operating our networks and data centers; depreciation of network computers and equipment; amortization of content purchases; license fees; costs related to providing customer support; costs related to customer billing and billing support for our pay accounts; fees associated with the storage and processing of customer credit cards and associated bank fees; domain name registration fees; and costs associated with the sale of yearbook copies and the related shipping costs.

Communications Communications cost of revenues includes telecommunications and data center costs; personnel- and overhead-related costs associated with operating our networks and data centers; depreciation of network computers and equipment; license fees; costs related to providing customer support; costs related to customer billing and billing support for our pay accounts; fees associated with the storage and processing of customer credit cards and associated bank fees; domain name registration fees, and the costs associated with the sale of 4G mobile broadband devices, including the related shipping and handling costs.

Sales and Marketing Sales and marketing expenses include expenses associated with promoting our brands, products and services and with generating advertising revenues. Expenses associated with promoting our brands, products and services include advertising and promotion expenses; fees paid to distribution partners, third-party advertising networks and co-registration partners to acquire new pay and free accounts; personnel and overhead-related expenses for marketing, merchandising, customer service, and sales personnel; and telemarketing costs incurred to acquire and retain pay accounts and up-sell pay accounts to additional services.

Expenses associated with generating advertising revenues include sales commissions and personnel-related expenses. We have expended significant amounts on sales and marketing, including branding and customer acquisition campaigns consisting of television, Internet, sponsorships, print, and outdoor advertising, and on retail and other performance-based distribution relationships. Marketing and advertising costs to promote our products and services are expensed in the 33 -------------------------------------------------------------------------------- Table of Contents period incurred. Advertising and promotion expenses include media, agency and promotion expenses. Media production costs are expensed the first time the advertisement is run. Media and agency costs are expensed over the period the advertising runs.

Technology and Development Technology and development expenses include expenses for product development, maintenance of existing software, technology and websites, and development of new or improved software and technology, including personnel-related expenses for our technology group in various office locations.

Costs incurred by us to manage and monitor our technology and development activities are expensed as incurred. Costs relating to the acquisition and development of internal-use software are capitalized when appropriate and depreciated over their estimated useful lives, generally three to five years.

General and Administrative General and administrative expenses, which include unallocated corporate expenses, consist of personnel-related expenses for executive, finance, legal, human resources, facilities, internal audit, investor relations, internal customer support personnel and personnel associated with operating our corporate network systems. In addition, general and administrative expenses include, among other costs, professional fees for legal, accounting and financial services; insurance; occupancy and other overhead-related costs; office relocation costs; non-income taxes; gains and losses on the sale of assets; and reserves or expenses incurred as a result of settlements, judgments, fines, penalties, assessment, or other resolutions related to litigation, arbitration, investigations, disputes, or similar matters. General and administrative expenses also include expenses resulting from actual or potential transactions such as business combinations, mergers, acquisitions, and financing transactions, including expenses for advisors and representatives such as investment bankers, consultants, attorneys, and accounting firms.

Amortization of Intangible Assets Amortization of intangible assets includes amortization of acquired pay accounts and free accounts; certain acquired trademarks and trade names; acquired software and technology; acquired customer and advertising contracts and related relationships; acquired rights, content and intellectual property; and other acquired identifiable intangible assets. In accordance with the provisions set forth in Accounting Standards Codification ("ASC") 350, Intangibles-Goodwill and Other, goodwill and indefinite-lived intangible assets are not being amortized but are tested for impairment at a reporting unit level on an annual basis and between annual tests if an event occurs or circumstances change that would indicate the fair value of a reporting unit is below its carrying value.

Restructuring and Other Exit Costs Restructuring and other exit costs consist of costs associated with the realignment and reorganization of our operations and other employee termination events. Restructuring and other exit costs include employee termination costs, facility closure and relocation costs, and contract termination costs. The timing of associated cash payments is dependent upon the type of exit cost and can extend over a 12-month period. The Company records restructuring and other exit cost liabilities in accrued liabilities in the consolidated balance sheets.

Interest Income Interest income consists primarily of earnings on our cash and cash equivalents and interest on long-term receivables from FTD's technology system sales.

34 -------------------------------------------------------------------------------- Table of Contents Interest Expense Interest expense consists of interest expense on our credit facilities, including accretion of discounts and amortization of debt issue costs, loss on extinguishment of debt, and interest expense relating to capital leases and our interest rate cap.

Other Income (Expense), Net Other income (expense), net, consists of gains and losses on foreign currency exchange rate transactions; realized and unrealized gains and losses on certain forward foreign currency exchange contracts; equity earnings on investments in subsidiaries; and other non-operating income and expenses.

Results of Operations The following tables set forth, for the periods presented, selected historical statements of operations and segment information data. The information contained in the tables below should be read in conjunction with Liquidity and Capital Resources, Contractual Obligations, and Other Commitments included in this Item 2 as well as "Quantitative and Qualitative Disclosures About Market Risk" included in Part I, Item 3 of this Quarterly Report on Form 10-Q, and the unaudited condensed consolidated financial statements and notes thereto included in Part 1, Item 1 of this Quarterly Report on Form 10-Q.

Unaudited condensed consolidated information was as follows (in thousands): Quarter Ended March 31, 2012 2011 Revenues $ 242,292 $ 241,505 Operating expenses: Cost of revenues 131,165 121,203 Sales and marketing 46,759 48,135 Technology and development 11,586 12,543 General and administrative 24,287 28,729 Amortization of intangible assets 7,309 7,745 Restructuring and other exit costs (71 ) 534 Total operating expenses 221,035 218,889 Operating income 21,257 22,616 Interest income 238 549 Interest expense (3,458 ) (5,041 ) Other income, net 204 1,539 Income before income taxes 18,241 19,663 Provision for income taxes 6,722 7,482 Net income $ 11,519 $ 12,181 35 -------------------------------------------------------------------------------- Table of Contents Information for our three reportable segments, which excludes depreciation and amortization of intangible assets, was as follows (in thousands): FTD Content & Media Communications Quarter Ended Quarter Ended Quarter Ended March 31, March 31, March 31, 2012 2011 2012 2011 2012 2011 Revenues $ 176,447 $ 158,899 $ 39,445 $ 48,313 $ 26,760 $ 34,698 Operating expenses: Cost of revenues 111,956 100,370 8,248 9,038 7,687 9,172 Sales and marketing 28,714 29,352 14,119 15,406 3,908 3,333 Technology and development 2,797 2,889 4,409 5,593 1,944 1,843 General and administrative 8,900 7,715 5,395 8,153 2,864 3,191 Restructuring and other exit costs - - (63 ) - (8 ) 534 Total operating expenses 152,367 140,326 32,108 38,190 16,395 18,073 Segment income from operations $ 24,080 $ 18,573 $ 7,337 $ 10,123 $ 10,365 $ 16,625 Quarter Ended March 31, 2012 compared to Quarter Ended March 31, 2011 Consolidated Results Revenues Quarter Ended March 31, Change 2012 2011 $ % (in thousands, except percentages) Revenues $ 242,292 $ 241,505 $ 787 - % Revenues as a percentage of total segment revenues: FTD 72.7 % 65.7 % Content & Media 16.3 % 20.0 % Communications 11.0 % 14.3 % The increase in consolidated revenues was due to a $17.5 million increase in revenues from our FTD segment, partially offset by an $8.9 million decrease in revenues from our Content & Media segment and a $7.9 million decrease in revenues from our Communications segment.

Cost of Revenues Quarter Ended March 31, Change 2012 2011 $ % (in thousands, except percentages) Cost of revenues $ 131,165 $ 121,203 $ 9,962 8 % Cost of revenues as a percentage of total segment cost of revenues: FTD 87.5 % 84.6 % Content & Media 6.4 % 7.6 % Communications 6.0 % 7.7 % The increase in consolidated cost of revenues was due to an $11.6 million increase in cost of revenues associated with our FTD segment and a $0.6 million increase in depreciation and amortization expense. These increases were partially offset by a $1.5 million decrease in cost of revenues associated 36 -------------------------------------------------------------------------------- Table of Contents with our Communications segment and a $0.8 million decrease in cost of revenues associated with our Content & Media segment.

Sales and Marketing Quarter Ended March 31, Change 2012 2011 $ % (in thousands, except percentages) Sales and marketing $ 46,759 $ 48,135 $ (1,376 ) (3 )% Sales and marketing expenses as a percentage of total segment sales and marketing expenses: FTD 61.4 % 61.0 % Content & Media 30.2 % 32.0 % Communications 8.4 % 6.9 % The decrease in consolidated sales and marketing expenses was due to a $1.3 million decrease in sales and marketing expenses associated with our Content & Media segment and a $0.6 million decrease in sales and marketing expenses associated with our FTD segment. These decreases were partially offset by a $0.6 million increase in sales and marketing expenses associated with our Communications segment.

Technology and Development Quarter Ended March 31, Change 2012 2011 $ % (in thousands, except percentages) Technology and development $ 11,586 $ 12,543 $ (957 ) (8 )% Technology and development expenses as a percentage of total segment technology and development expenses: FTD 30.6 % 28.0 % Content & Media 48.2 % 54.2 % Communications 21.2 % 17.8 % The decrease in consolidated technology and development expenses was primarily due to a $1.2 million decrease in technology and development expenses associated with our Content & Media segment, partially offset by a $0.2 million increase in depreciation expense.

General and Administrative Quarter Ended March 31, Change 2012 2011 $ % (in thousands, except percentages) General and administrative $ 24,287 $ 28,729 $ (4,442 ) (15 )% General and administrative expenses as a percentage of total segment general and administrative expenses: FTD 51.9 % 40.5 % Content & Media 31.4 % 42.8 % Communications 16.7 % 16.7 % The decrease in consolidated general and administrative expenses was due to a $2.8 million decrease in general and administrative expenses associated with our Content & Media segment, a 37 -------------------------------------------------------------------------------- Table of Contents $2.3 million decrease in unallocated corporate expenses, excluding depreciation, amortization of intangible assets and restructuring and other exit costs, and a $0.3 million decrease in general and administrative expenses associated with our Communications segment. These decreases were partially offset by a $1.2 million increase in general and administrative expenses associated with our FTD segment.

Amortization of Intangible Assets Quarter Ended March 31, Change 2012 2011 $ % (in thousands, except percentages) Amortization of intangible assets $ 7,309 $ 7,745 $ (436 ) (6 )% The decrease in consolidated amortization of intangible assets was due to a $0.3 million decrease in amortization of intangible assets due to certain intangible assets associated with our Communications and Content & Media segments becoming fully amortized in prior periods.

Restructuring and Other Exit Costs Quarter Ended March 31, Change 2012 2011 $ % (in thousands, except percentages) Restructuring and other exit costs $ (71 ) $ 534 $ (605 ) (113 )% Consolidated restructuring and other exit costs for the quarter ended March 31, 2011 were related to employee termination costs.

Interest Income Quarter Ended March 31, Change 2012 2011 $ % (in thousands, except percentages) Interest income $ 238 $ 549 $ (311 ) (57 )% The decrease in consolidated interest income was primarily due to a decrease in interest on long-term receivables from FTD's technology system sales.

Interest Expense Quarter Ended March 31, Change 2012 2011 $ % (in thousands, except percentages) Interest expense $ 3,458 $ 5,041 $ (1,583 ) (31 )% The decrease in consolidated interest expense was primarily due to lower interest rates as a result of the June 2011 refinancing of FTD's credit agreement.

38 -------------------------------------------------------------------------------- Table of Contents Other Income, Net Quarter Ended March 31, Change 2012 2011 $ % (in thousands, except percentages) Other income, net $ 204 $ 1,539 $ (1,335 ) (87 )% The decrease in consolidated other income, net, was primarily due to a $1.1 million non-income tax refund at our FTD segment during the quarter ended March 31, 2011.

Provision for Income Taxes Quarter Ended March 31, 2012 2011 (in thousands, except percentages) Provision for income taxes $ 6,722 7,482 Effective income tax rate 36.9 % 38.1 % The decrease in our effective income tax rate was primarily due to an increase in foreign income, which has a lower overall tax rate, as a percentage of total pre-tax income, partially offset by an increase in non-deductible executive compensation.

FTD Segment Results FTD Revenues Quarter Ended March 31, Change 2012 2011 $ % (in thousands, except percentages and average order value) Products $ 146,164 $ 129,086 $ 17,078 13 % Services 30,224 29,791 433 1 % Advertising 59 22 37 168 % Total FTD Revenues $ 176,447 $ 158,899 $ 17,548 11 % Consumer orders 1,997 1,742 255 15 % Average order value $ 62.91 $ 63.28 $ (0.37 ) (1 )% Excluding the unfavorable impact of foreign currency exchange rates of $1.1 million due to a weaker British Pound versus the U.S. Dollar, FTD revenues increased by $18.6 million, or 12%, compared to the prior-year period. The increase was primarily due to a 15% increase in consumer orders for the quarter ended March 31, 2012, compared to the prior-year period. The increase in consumer orders was driven primarily by the timing of the U.K. Mother's Day holiday, which occurred in the first quarter in 2012 but occurred in the second quarter in 2011. In 2011, approximately $14 million in revenues related to the U.K. Mother's Day holiday shifted into the second quarter. The increase was also driven by an increase in consumer order volume in the U.S. and the U.K. for the Valentine's Day holiday, partially offset by a 1% decrease in average order value for the quarter ended March 31, 2012, compared to the quarter ended March 31, 2011, due to an increased percentage of orders generated in the U.K.

versus the U.S., as orders in the U.K. generally have lower average order values than the U.S.

39 -------------------------------------------------------------------------------- Table of Contents FTD Cost of Revenues Quarter Ended March 31, Change 2012 2011 $ % (in thousands, except percentages) FTD cost of revenues $ 111,956 $ 100,370 $ 11,586 12 % FTD cost of revenues as a percentage of FTD revenues 63.5 % 63.2 % Excluding the favorable impact of foreign currency exchange rates of $0.7 million, FTD cost of revenues increased by $12.3 million, or 12%, compared to the prior-year period primarily due to higher consumer order volume. Cost of revenues as a percentage of revenues was negatively impacted by a greater percentage of orders generated in the U.K., as compared to the U.S., which generally have lower margins.

FTD Sales and Marketing Quarter Ended March 31, Change 2012 2011 $ % (in thousands, except percentages) FTD sales and marketing $ 28,714 $ 29,352 $ (638 ) (2 )% FTD sales and marketing expenses as a percentage of FTD revenues 16.3 % 18.5 % The decrease in FTD sales and marketing expenses was primarily due to the absence of television advertising in the first quarter of 2012, partially offset by increased marketing expenditures in the U.S. in addition to increases in the U.K. related to the timing of the U.K. Mother's Day holiday.

FTD Technology and Development Quarter Ended March 31, Change 2012 2011 $ % (in thousands, except percentages) FTD technology and development $ 2,797 $ 2,889 $ (92 ) (3 )% FTD technology and development expenses as a percentage of FTD revenues 1.6 % 1.8 % FTD technology and development expenses remained relatively consistent for the quarter ended March 31, 2012, compared to the quarter ended March 31, 2011.

FTD General and Administrative Quarter Ended March 31, Change 2012 2011 $ % (in thousands, except percentages) FTD general and administrative $ 8,900 $ 7,715 $ 1,185 15 % FTD general and administrative expenses as a percentage of FTD revenues 5.0 % 4.9 % The increase in FTD general and administrative expenses was primarily attributable to transaction costs related to a then-pending acquisition and increased legal and personnel-related expenses.

40 -------------------------------------------------------------------------------- Table of Contents Content & Media Segment Results Content & Media Revenues Quarter Ended March 31, Change 2012 2011 $ % (in thousands, except percentages and ARPU) Products $ 551 $ - $ 551 N/A Services 25,786 32,529 (6,743 ) (21 )% Advertising 13,108 15,784 (2,676 ) (17 )% Total Content & Media Revenues $ 39,445 $ 48,313 $ (8,868 ) (18 )% ARPU $ 2.54 $ 2.47 $ 0.07 3 % Average pay accounts 3,389 4,380 (991 ) (23 )% The decrease in Content & Media services revenues was a result of a 23% decrease in our average number of pay accounts for the quarter ended March 31, 2012, compared to the quarter ended March 31, 2011, partially offset by a 3% increase in ARPU. The increase in ARPU was primarily attributable to an overall decrease in the percentage of pay accounts on discounted plans and a higher percentage of domestic pay accounts on shorter-term subscription plans, which have higher ARPUs, partially offset by a higher percentage of international pay accounts, which have lower ARPUs. In addition, Content & Media advertising revenues decreased due to a decrease in advertising revenues generated by our online loyalty marketing service due to a number of factors, including the loss of a major customer during the second half of 2011 as well as a decrease in segment active accounts. These decreases were partially offset by $0.6 million in Content & Media products revenues generated in the quarter ended March 31, 2012. We anticipate that Content & Media pay accounts and revenues will continue to decline year over year, at least in the near term.

Content & Media Cost of Revenues Quarter Ended March 31, Change 2012 2011 $ % (in thousands, except percentages) Content & Media cost of revenues $ 8,248 $ 9,038 $ (790 ) (9 )% Content & Media cost of revenues as a percentage of Content & Media revenues 20.9 % 18.7 % The decrease in Content & Media cost of revenues was primarily due to a $0.5 million decrease in credit card-related fees due to a decrease in pay accounts and a $0.4 million decrease in the cost of points earned by members of our online loyalty marketing service due to a decrease in advertising revenues.

Content & Media Sales and Marketing Quarter Ended March 31, Change 2012 2011 $ % (in thousands, except percentages) Content & Media sales and marketing $ 14,119 $ 15,406 $ (1,287 ) (8 )% Content & Media sales and marketing expenses as a percentage of Content & Media revenues 35.8 % 31.9 % 41 -------------------------------------------------------------------------------- Table of Contents The decrease in Content & Media sales and marketing expenses was the result of $2.6 million in marketing costs related to television advertising supporting the launch of the Memory Lane website in the quarter ended March 31, 2011, a $1.5 million decrease in personnel- and overhead-related costs and a $0.3 million decrease in marketing costs to acquire new online loyalty marketing members. These decreases were partially offset by a $3.1 million increase in marketing costs primarily related to online marketing costs to acquire new online nostalgia members.

Content & Media Technology and Development Quarter Ended March 31, Change 2012 2011 $ % (in thousands, except percentages) Content & Media technology and development $ 4,409 $ 5,593 $ (1,184 ) (21 )% Content & Media technology and development expenses as a percentage of Content & Media revenues 11.2 % 11.6 % The decrease in Content & Media technology and development expenses was the result of a decrease in personnel- and overhead-related expenses as a result of reduced headcount.

Content & Media General and Administrative Quarter Ended March 31, Change 2012 2011 $ % (in thousands, except percentages) Content & Media general and administrative $ 5,395 $ 8,153 $ (2,758 ) (34 )% Content & Media general and administrative expenses as a percentage of Content & Media revenues 13.7 % 16.9 % The decrease in Content & Media general and administrative expenses was primarily due to $2.3 million of reserves for legal settlements recorded in the quarter ended March 31, 2011 and a $0.6 million decrease in personnel- and overhead-related costs.

Content & Media Restructuring and Other Exit Costs Quarter Ended March 31, Change 2012 2011 $ % (in thousands, except percentages) Content & Media restructuring and other exit costs $ (63 ) $ - $ (63 ) N/A Content & Media restructuring and other exit costs for the quarter ended March 31, 2012 related to the reversal of accrued employee termination benefits.

42 -------------------------------------------------------------------------------- Table of Contents Communications Segment Results Communications Revenues Quarter Ended March 31, Change 2012 2011 $ % (in thousands, except percentages and ARPU) Products $ 297 $ - $ 297 N/A Services 21,068 27,879 (6,811 ) (24 )% Advertising 5,395 6,819 (1,424 ) (21 )% Total Communications Revenues $ 26,760 $ 34,698 $ (7,938 ) (23 )% ARPU $ 8.99 $ 9.33 $ (0.34 ) (4 )% Average number of dial-up Internet access pay accounts 468 650 (182 ) (28 )% The decrease in Communications services revenues was primarily due to a 28% decrease in our average number of dial-up Internet access pay accounts for the quarter ended March 31, 2012, compared to the quarter ended March 31, 2011, as well as a 4% decrease in ARPU. The decrease in ARPU is attributable to a higher percentage of pay accounts on lower-priced or discounted subscription plans or services. The decrease in Communications advertising revenues was primarily due to the decrease in active accounts. These decreases were partially offset by $0.3 million of products revenues related to the sale of 4G mobile broadband devices. We anticipate that Communications pay accounts and revenues will continue to decline year over year.

Communications Cost of Revenues Quarter Ended March 31, Change 2012 2011 $ % (in thousands, except percentages) Communications cost of revenues $ 7,687 $ 9,172 $ (1,485 ) (16 )% Communications cost of revenues as a percentage of Communications revenues 28.7 % 26.4 % The decrease in Communications cost of revenues was due to a $0.7 million decrease in telecommunications, customer support and billing-related costs due to a decrease in dial-up Internet access accounts, a $0.4 million decrease in costs associated with our DSL service, and a $0.4 million decrease in costs associated with our advertising network. These decreases were partially offset by $0.4 million of costs associated with our 4G mobile broadband service. We anticipate that Communications cost of revenues will increase in 2012 as compared to 2011 due to the costs that will be incurred in connection with the 4G mobile broadband service.

Communications Sales and Marketing Quarter Ended March 31, Change 2012 2011 $ % (in thousands, except percentages) Communications sales and marketing $ 3,908 $ 3,333 $ 575 17 % Communications sales and marketing expenses as a percentage of Communications revenues 14.6 % 9.6 % 43 -------------------------------------------------------------------------------- Table of Contents The increase in Communications sales and marketing expenses was attributable to $2.1 million in sales and marketing costs associated with the launch of our 4G mobile broadband service. This increase was partially offset by a $0.9 million decrease in personnel- and overhead-related expenses primarily as a result of reduced headcount and a $0.7 million decrease in advertising, promotion and distribution costs primarily related to our dial-up Internet access services. We anticipate that Communications sales and marketing costs will increase in 2012 as compared to 2011 due to the promotion of the 4G mobile broadband service.

Communications Technology and Development Quarter Ended March 31, Change 2012 2011 $ % (in thousands, except percentages) Communications technology and development $ 1,944 $ 1,843 $ 101 5 % Communications technology and development expenses as a percentage of Communications revenues 7.3 % 5.3 % The increase in Communications technology and development expenses was primarily due to an increase in personnel- and overhead-related expenses.

Communications General and Administrative Quarter Ended March 31, Change 2012 2011 $ % (in thousands, except percentages) Communications general and administrative $ 2,864 $ 3,191 $ (327 ) (10 )% Communications general and administrative expenses as a percentage of Communications revenues 10.7 % 9.2 % The decrease in Communications general and administrative expenses was primarily due to a $0.2 million decrease in personnel- and overhead-related costs as a result of reduced headcount.

Communications Restructuring and Other Exit Costs Quarter Ended March 31, Change 2012 2011 $ % (in thousands, except percentages) Communications restructuring and other exit costs $ (8 ) $ 534 $ (542 ) (101 )% Communications restructuring and other exit costs for the quarter ended March 31, 2011 were primarily related to employee termination costs.

Unallocated Corporate Expenses Quarter Ended March 31, Change 2012 2011 $ % (in thousands, except percentages) Unallocated corporate expenses $ 6,306 $ 8,653 $ (2,347 ) 27 % The decrease in unallocated corporate expenses, excluding depreciation and amortization of intangible assets, was primarily due to a $2.2 million decrease in personnel- and overhead-related costs.

44 -------------------------------------------------------------------------------- Table of Contents Liquidity and Capital Resources In connection with the FTD acquisition in August 2008, UNOLA Corp., which was then an indirect wholly-owned subsidiary of United Online, Inc., and which subsequently merged into FTD Group, Inc., entered into a $425 million senior secured credit agreement with Wells Fargo Bank, National Association, as Administrative Agent (the "2008 Credit Agreement"), consisting of (i) a term loan A facility of $75 million, (ii) a term loan B facility of $300 million, and (iii) a revolving credit facility of up to $50 million. On June 10, 2011, FTD Group, Inc. entered into a new credit agreement (the "Credit Agreement") with Wells Fargo Bank, National Association, as Administrative Agent for the lenders, to refinance the 2008 Credit Agreement. The Credit Agreement provides FTD Group, Inc. with a $315 million senior secured credit facility consisting of (i) a $265 million seven-year term loan (the "Term Loan") and (ii) a $50 million five-year revolving credit facility (the "Revolving Credit Facility" and together with the Term Loan, the "Credit Facilities"), and certain other financial accommodations, including letters of credit.

On June 10, 2011, FTD Group, Inc. repaid in full all outstanding indebtedness under the 2008 Credit Agreement. No penalties were paid in connection with such repayment. The repayment of obligations under the 2008 Credit Agreement was financed with the proceeds of the $265 million of term loan borrowings under the Credit Agreement and FTD's available cash. No funds were borrowed under the Revolving Credit Facility at closing.

The obligations under the Credit Agreement are guaranteed by FTD's parent, UNOL Intermediate, Inc. ("Holdings"), and certain of the wholly-owned domestic subsidiaries of FTD Group, Inc. (the "Subsidiary Guarantors"). In addition, the obligations under the Credit Agreement are secured by a lien on substantially all of the assets of FTD Group, Inc., Holdings and the Subsidiary Guarantors (collectively, the "Loan Parties"), including a pledge of all (except with respect to foreign subsidiaries, in which case such pledges are limited to 66%) of the outstanding capital stock of certain direct subsidiaries of the Loan Parties.

The interest rates on both the Term Loan and the Revolving Credit Facility are either a base rate plus 2.5% per annum, or LIBOR plus 3.5% per annum (with a LIBOR floor of 1.25% in the case of the Term Loan and step downs in the LIBOR margin on the Revolving Credit Facility depending on FTD's net leverage ratio).

In addition, there is a commitment fee equal to 0.50% per annum (with step-downs in the commitment fee depending on FTD's net leverage ratio) on the unused portion of the Revolving Credit Facility. The Credit Agreement contains customary representations and warranties, events of default, affirmative covenants, and negative covenants, that require, among other things, FTD to maintain compliance with a maximum net leverage ratio and a minimum fixed-charge coverage ratio, and impose restrictions and limitations on, among other things, capital expenditures, investments, dividends, asset sales, and incurrence of additional debt or liens by Holdings, FTD Group, Inc. and their subsidiaries.

The Credit Agreement also provides for an additional $100 million in borrowing, subject to certain conditions, including compliance with covenants and approval by the lender group.

Our total cash and cash equivalents balance increased by $1.6 million, or 1%, to $137.7 million at March 31, 2012, compared to $136.1 million at December 31, 2011. Our summary cash flows for the quarters ended March 31, 2012 and 2011 were as follows (in thousands): Quarter Ended March 31, 2012 2011 Net cash provided by operating activities $ 16,875 $ 27,739 Net cash used for investing activities $ (4,660 ) $ (8,301 ) Net cash used for financing activities $ (11,978 ) $ (15,316 ) 45 -------------------------------------------------------------------------------- Table of Contents Quarter Ended March 31, 2012 compared to Quarter Ended March 31, 2011 Net cash provided by operating activities decreased by $10.9 million, or 39%, for the quarter ended March 31, 2012, compared to the quarter ended March 31, 2011. Net cash provided by operating activities is driven by our net income adjusted for non-cash items and changes in working capital, including, but not limited to, depreciation and amortization, stock-based compensation, loss on extinguishment of debt, deferred taxes, and tax benefits (shortfalls) from equity awards. The decrease in net cash provided by operating activities was due to a $6.1 million decrease in net income, adjusted for non-cash items primarily related to deferred taxes as well as a $4.7 unfavorable change in working capital. Changes in working capital can cause variation in our cash flows provided by operating activities due to seasonality, timing and other factors.

Net cash used for investing activities decreased by $3.6 million, or 44%, for the quarter ended March 31, 2012, compared to the quarter ended March 31, 2011. The decrease was primarily due to a $2.9 million decrease in purchases of property and equipment and a $0.7 million decrease in purchases of rights, content and intellectual property related to our online nostalgia services.

Capital expenditures for the quarter ended March 31, 2012 totaled $4.2 million. We currently anticipate that our total capital expenditures for 2012 will be in the range of $25 million to $30 million. The actual amount of future capital expenditures may fluctuate due to a number of factors, including, without limitation, potential future acquisitions and new business initiatives, which are difficult to predict and which could change significantly over time.

Additionally, technological advances may require us to make capital expenditures to develop or acquire new equipment or technology in order to replace aging or technologically obsolete equipment.

Net cash used for financing activities decreased by $3.3 million, or 22%, for the quarter ended March 31, 2012, compared to the quarter ended March 31, 2011. Repurchases of common stock for the quarter ended March 31, 2012 decreased by $4.1 million, compared to the quarter ended March 31, 2011. Additionally, we repaid $0.7 million on the outstanding Credit Agreement in the quarter ended March 31, 2012.

The payment of dividends and dividend equivalents is a cash outflow from financing activities. In January 2012, United Online, Inc.'s Board of Directors declared a quarterly cash dividend of $0.10 per share of common stock. The dividend was paid on February 29, 2012 and totaled $9.3 million, including dividend equivalents paid on nonvested restricted stock units. In April 2012, United Online, Inc.'s Board of Directors declared a quarterly cash dividend of $0.10 per share of common stock. The record date for the dividend is May 14, 2012 and the dividend will be paid on May 31, 2012. The payment of future dividends is discretionary and is subject to determination by United Online, Inc.'s Board of Directors each quarter following its review of our financial performance and other factors.

Future cash flows from financing activities may also be affected by our repurchases of our common stock. United Online, Inc.'s Board of Directors authorized a common stock repurchase program (the "Program") that allows us to repurchase shares of our common stock through open market or privately negotiated transactions based on prevailing market conditions and other factors.

From August 2001 through December 31, 2010, we repurchased a total of $150.2 million of our common stock under the Program, leaving $49.8 million of authorization remaining under the Program. In February 2011, the Board of Directors extended the Program through December 31, 2011 and increased the amount authorized to $80 million. In December 2011, the Board of Directors extended the Program through December 31, 2012. We did not make any repurchases under the Program during the year ended December 31, 2011 or the quarter ended March 31, 2012 and, at March 31, 2012, the authorization remaining under the Program was $80.0 million.

Cash flows from financing activities may also be negatively impacted by the withholding of a portion of shares underlying the restricted stock units and stock awards we grant to employees. In 46 -------------------------------------------------------------------------------- Table of Contents general, we currently do not collect the applicable required employee withholding taxes from employees upon vesting of restricted stock units and upon the issuance of stock awards. Instead, we automatically withhold, from the restricted stock units that vest and the stock awards that are issued, the portion of those shares with a fair market value equal to the amount of the required employee withholding taxes due. We then pay the applicable withholding taxes in cash. The withholding of these shares, although accounted for as a common stock repurchase, does not reduce the amount available under the Program.

Similar to repurchases of common stock under the Program, the net effect of such withholding will adversely impact our cash flows from financing activities. The amounts remitted in the quarters ended March 31, 2012 and 2011 were $2.1 million and $6.2 million, respectively, for which we withheld 0.4 million and 0.9 million shares of common stock, respectively, that were underlying the restricted stock units which vested and stock awards that were issued. The amount we pay in future periods will vary based on our stock price and the number of applicable restricted stock units vesting and stock awards being issued during the period.

Based on our current projections, we expect to continue to generate positive cash flows from operations, at least in the next twelve months. We may use our existing cash balances and future cash generated from operations to fund, among other things, both contractual payments and optional prepayments on the outstanding balance under the Credit Agreement; dividend payments, if declared by United Online, Inc.'s Board of Directors; the development and/or acquisition of other services, businesses or technologies; the repurchase of our common stock underlying restricted stock units and stock awards to pay the required employee withholding taxes due on vested restricted stock units and stock awards issued; the repurchase of our common stock under the Program; future capital expenditures; and future acquisitions of intangible assets, including rights, content and intellectual property.

Under the terms of the Credit Agreement, FTD Group, Inc., a subsidiary of United Online, Inc., is generally restricted from transferring funds and other assets to United Online, Inc., with certain exceptions including an annual basket of $15 million (subject to adjustment based on excess cash flow calculations) which may be used to make cash dividends, loans and advances to United Online, Inc., provided certain terms and conditions specified in the Credit Agreement are satisfied. These restrictions have resulted in restricted net assets (as defined in Rule 4-08(e)(3) of Regulation S-X) of FTD Group, Inc.

and its subsidiaries totaling $260.1 million at March 31, 2012. The Credit Agreement also includes provisions which require us to make debt prepayments in the event that we generate consolidated excess cash flow, as defined in the Credit Agreement, on an annual basis commencing in April 2013 for fiscal year 2012. The degree to which our assets are leveraged and the terms of our debt could materially and adversely affect our ability to obtain additional capital as well as the terms at which such capital might be offered to us. We currently expect to have sufficient liquidity to fulfill our debt service obligations, at least in the next twelve months. FTD Group, Inc. was in compliance with all covenants under the Credit Agreement at March 31, 2012.

If we need to raise additional capital through public or private debt or equity financings, strategic relationships or other arrangements, this capital might not be available to us in a timely manner, on acceptable terms, or at all.

Our failure to raise sufficient capital when needed could severely constrain or prevent us from, among other factors, developing new or enhancing existing services or products, repurchasing our common stock, acquiring other services, businesses or technologies or funding significant capital expenditures and/or purchases of intangible assets, including rights, content and intellectual property, and have a material adverse effect on our business, financial position, results of operations, and cash flows as well as impair our ability to pay future dividends and our ability to service our debt obligations. If additional funds were raised through the issuance of equity or convertible debt securities, the percentage of stock owned by the then-current stockholders could be reduced. Furthermore, such equity or any debt securities that we issue might have rights, preferences or 47 -------------------------------------------------------------------------------- Table of Contents privileges senior to holders of our common stock. In addition, trends in the securities and credit markets may restrict our ability to raise any such additional funds, at least in the near term.

Contractual Obligations Contractual obligations at March 31, 2012 were as follows (in thousands): 1 Year to 3 Years to Less than Less than Less than More than Total 1 Year 3 Years 5 Years 5 Years Debt, including interest $ 349,515 $ 15,346 $ 30,436 $ 34,303 $ 269,430 Member redemption liability 21,927 17,511 4,416 - - Noncancelable operating leases 35,952 13,056 15,113 5,050 2,733 Services and promotional contracts 7,997 5,621 2,352 24 - Telecommunications purchases 3,395 3,176 219 - - Media purchases 2,484 2,484 - - - Floral-related purchases 6,155 6,155 - - - Other liabilities 3,000 194 2,166 190 450 Total $ 430,425 $ 63,543 $ 54,702 $ 39,567 $ 272,613 Commitments under letters of credit at March 31, 2012 were scheduled to expire as follows (in thousands): 1 Year to Less than Less than Total 1 Year 3 Years Letters of credit $ 1,309 $ 1,051 $ 258 Letters of credit are maintained pursuant to certain of our lease arrangements. The letters of credit remain in effect at declining levels through the terms of the related leases. Standby letters of credit are maintained by FTD to secure credit card processing activity and additional letters of credit are maintained related to inventory purchases.

Other Commitments In the ordinary course of business, we may provide indemnifications of varying scope and terms to customers, vendors, lessors, sureties and insurance companies, business partners, and other parties with respect to certain matters, including, but not limited to, losses arising out of our breach of such agreements, services to be provided by us, or from intellectual property infringement claims made by third parties. In addition, we have entered into indemnification agreements with our directors and certain of our officers and employees that will require us, among other things, to indemnify them against certain liabilities that may arise by reason of their status or service as directors, officers or employees. We have also agreed to indemnify certain former officers, directors and employees of acquired companies in connection with the acquisition of such companies. We maintain director and officer insurance, which may cover certain liabilities, including those arising from our obligation to indemnify our directors and certain of our officers and employees, and former officers, directors and employees of acquired companies, in certain circumstances.

It is not possible to determine the maximum potential amount of exposure under these indemnification agreements due to the limited history of prior indemnification claims and the unique facts and circumstances involved in each particular agreement. Such indemnification agreements may not be subject to maximum loss clauses.

48 -------------------------------------------------------------------------------- Table of Contents Off-Balance Sheet Arrangements At March 31, 2012, we had no off-balance sheet arrangements that have, or are reasonably likely to have, a current or future material effect on our consolidated financial condition, results of operations, liquidity, capital expenditures, or capital resources.

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