|
Ericsson to provide Video contribution and distribution systems for NBC Olympics' of the London Games
(Thomson Reuters ONE (English) Via Acquire Media NewsEdge)
High efficiency MPEG-4 AVC compression enables NBC to maximize content value
from the London Olympics, July 27, 2012 - August 12, 2012
Ericsson (NASDAQ:ERIC) will provide a range of video processing solutions and
support services to NBC Olympics, a division of the NBC Sports Group, during its
coverage of the 2012 London Olympic Games from London, England July 27 - August
12, 2012. The announcement was made today by David Mazza, Senior Vice President,
Engineering, NBC Olympics, and Staffan Pehrson, Vice President and Head of TV,
Ericsson.
The Ericsson solution is helping to deliver NBC Olympics' HD content across both
contribution and distribution feeds to ensure the highest picture quality from
the Olympic venues to millions of viewers in the United States. Ericsson is
providing a range of products including MPEG-4 AVC encoders, professional
receivers, multiplexers and satellite modulators as well as a team of support
engineers in both London and New York. These engineers will assist in
equipment/system set-up, maintenance and troubleshooting ensuring no great
sporting moments are lost in transmission.
"The Games are the biggest sporting event in the world, and as a result viewers
expect coverage to be of the highest quality," said Staffan Pehrson. "Live
events like this create TV memories and I'm sure that the team at NBC Olympics
will raise the bar again this summer. We are proud to provide solutions that
allow NBC Olympics to bring U.S. viewers closer to the action and give them the
best seat in the house."
David Mazza added: "With the athlete's moving so fast, TV coverage of sporting
events is some of the most demanding content to compress and transmit. With
millions of viewers throughout the United States watching these events, it is
essential that we deliver the best quality pictures possible. Based on our long
association with Ericsson, we can be sure its technology will deliver exactly
what we need, from the opening ceremony through to the final events."
As the market leader in linear content acquisition, exchange and distribution,
Ericsson knows about the challenges of delivering live sports event coverage to
huge TV audiences. In addition to its market leading compression solutions, the
company's skilled engineers have years of experience in delivering a highly
valued support on the ground. Ericsson engineers have been present at all major
Summer and Winter Games including Salt Lake City, Sydney, Torino, Athens,
Vancouver and Beijing.
Ericsson encoding solutions were used by NBC Olympics for the 2010 Vancouver
Winter Games, the 2008 Beijing Games and the 2006 Winter Olympics from Torino,
Italy.
NOTES TO EDITORS
Ericsson Broadcast Encoders and Transcoders
Our multimedia content is available at the broadcast room:
www.ericsson.com/broadcast_room
About NBC Olympics:
A division of the NBC Sports Group, NBC Olympics is responsible for producing,
programming and promoting Olympic coverage across the networks of NBCUniversal.
It is renowned for its unsurpassed Olympic heritage, award-winning production,
and ability to aggregate the largest audiences in U.S. television history.
Having produced every Summer Olympics since Seoul in 1988 and every Winter
Olympics since Salt Lake City in 2002, the networks of NBCUniversal are
synonymous with the Games in the United States. In 2011, NBCUniversal acquired
the U.S. media rights on all platforms to the 2014 Sochi Winter Olympics, the
2016 Rio Summer Olympics, the 2018 Pyeongchang Winter Olympics, and the 2020
Summer Olympics. At the conclusion of the 2020 Games, NBCUniversal will have
presented 17 total Olympic Games and 11 consecutive, the most for a U.S. media
company in both categories.
NBC has won an unprecedented 91 Emmy Awards for its Olympics coverage, as well
as a prestigious Peabody Award for its presentation of the Beijing Opening
Ceremony in 2008, which USA Today said was "the best overall Olympic experience
ever provided by a U.S. network."
In addition to its unsurpassed heritage and award-winning production,
NBCUniversal is known for aggregating large Olympic audiences, as nine of the
top 11 most-watched U.S. television events of all time are Olympic Games
presented across the networks of NBCUniversal. The Beijing Summer Olympics rank
No. 1 with 215 million viewers.
Ericsson is the world's leading provider of communications technology and
services. We are enabling the Networked Society with efficient real-time
solutions that allow us all to study, work and live our lives more freely, in
sustainable societies around the world.
Our offering comprises services, software and infrastructure within Information
and Communications Technology for telecom operators and other industries. Today
more than 40 percent of the world's mobile traffic goes through Ericsson
networks and we support customers' networks servicing more than 2 billion
subscribers.
We operate in 180 countries and employ more than 100,000 people. Founded in
1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company had
revenues of SEK 226,9 billion (USD 35.0 billion). Ericsson is listed on NASDAQ
OMX, Stockholm and NASDAQ, New York stock exchanges.
www.ericsson.com
www.twitter.com/ericssonpress
www.facebook.com/technologyforgood
www.youtube.com/ericssonpress
FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail: media.relations@ericsson.com
Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail: investor.relations@ericsson.com
Photo Staffan Pehrson:
http://hugin.info/1061/R/1601559/505730.jpg
NBC Olympcs Press release Apr 12 PDF:
http://hugin.info/1061/R/1601559/505732.pdf
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Ericsson via Thomson Reuters ONE
[HUG#1601559]
[ Back To LatinAmerica.tmcnet.com's Homepage 's Homepage ]
|
Internet Telephony Magazine
Click here to read latest issue
CUSTOMER 
Cloud Computing Magazine
Click here to read latest issue
M2M Evolution Magazine
Call Center/CRM
Info Tech 
IP Communications 
Mobile 
Green 
Satellite 
Robotics 
