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Boiron Spain Implements Cegedim Relationship Management's Mobile Intelligence for iPad
Mar 17, 2012 (Close-Up Media via COMTEX) --
Cegedim Relationship Management announced that Boiron Spain is fully deploying Mobile Intelligence for iPad via SaaS as their next generation CRM solution for their Specialty commercial teams.
According to a release, Boiron leads the international pharmaceutical market of homeopathy by providing human-centered solutions that continue to naturally enhance the quality of global health. Cegedim Relationship Management noted it is a provider of pharmaceutical-specific customer relationship management (CRM) solutions with a 37 percent global market share.
Mobile Intelligence helps Boiron Spain with the ability to better connect with their distinct stakeholders market via a 360-degree view of customer databases. Additionally, Boiron commercial teams now benefit from transparent knowledge of stakeholders, coupled with the iPad's functionality of vivid multimedia presentations, in order to ensure high-impact interactions. Boiron's agreement also includes access to OneKey, a reference database of over 8 million registered healthcare professionals. The cloud-based, integrated CRM solution suite of Mobile Intelligence powered by OneKey enables companies to enhance their marketing strategies while maximizing overall commercial effectiveness.
"We designed Mobile Intelligence for iPad with an exceptionally flexible architecture that allows unique companies such as Boiron to mold the solution to the exact needs of their business model," said Stefan Janssens, President Europe, Middle East and Africa for Cegedim Relationship Management. "Our newest version of Mobile Intelligence features increased offline functionalities and improved flexibility that delivers added value to very diverse companies within the spectrum of the Life Sciences industry."
Cegedim Relationship Management:
cegedim.com/rm
((Comments on this story may be sent to newsdesk@closeupmedia.com))
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