France : Thea Leveraging OneKey Global Healthcare Professional Database across Seven European Countries to Significantly Optimize Enterprise Data... [TendersInfo (India)]
(TendersInfo (India) Via Acquire Media NewsEdge) France : Thea Leveraging OneKey Global Healthcare Professional Database across Seven European Countries to Significantly Optimize Enterprise Data Quality and Freshness
Cegedim Relationship Management today announced that Thea has fully deployed OneKey, the world-leading healthcare professional (HCP) database, across its European business units in Norway, Finland, Denmark, Sweden, Turkey, Poland and Germany. Thea, an independent R&D-centered pharmaceutical company, holds a leadership position in the key therapeutic area of ophthalmology by pioneering a new generation of eye care products. Cegedim Relationship Management continues to drive innovation as the leader in Data Management solutions exclusive to the international Life Sciences industry.
Complete, Tailored and Continuously Updated HCP Database to Deliver Improved Stakeholder Understanding and Relationship-Building - As governments forge ahead with drastic initiatives focused on reducing healthcare costs, Life Sciences companies look at improving their commercial operations. In order to improve relationships with industry decision makers and stakeholders, leading companies invest in comprehensive HCP reference databases that enable the most optimized market knowledge.
Thea sought the Cegedim Relationship Management OneKey database to gain access to the solution's full panel of European eye care HCPs, in order to increase their universe of targets and enhance overall performance in targeting and segmentation strategies. Thea's diverse European business units benefit from OneKey's robust capability to seamlessly adapt to each country's data privacy laws expertly ensuring continued compliance. Further, OneKey features the most superior data quality via systematic phone validation, real time updates, consistent database cleansing and constant inflow of new customer information. OneKey enables Thea commercial teams with fresh and unique market insights that foster long-term relationships with new and existing stakeholders.
"The OneKey database reflects the real image of current medical professionals and workplaces throughout Europe. And with our constantly evolving market, the solution's robust data quality helps facilitate valuable improvements in our commercial operations," said Fabrice Michel, Global Marketing Head, Thea. "We look forward to leveraging continued benefits from the breakthrough data solution and our partnership with Cegedim Relationship Management."
According to the agreement, Thea has also selected OneKey Connect which bridges the gap between their CRM system and the OneKey database to enable further data quality improvements and updates.
"We designed OneKey with user-designed and flexible functionalities that easily adapt to companies' current systems and can support their data privacy compliance procedures, which is a vital asset in Europe's increasingly fragmented market structure," said Stefan Janssens, President EMEA, Cegedim Relationship Management.
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