Robust Sales of Smartphones Drives the World Smartphone Security Software Market, According to New Report by Global Industry Analysts, Inc.
(PR Web Via Acquire Media NewsEdge) San Jose, California (PRWEB) March 16, 2012
Follow us on LinkedIn – Smartphones are converged mobile devices, which integrate features of a phone with advanced computing capabilities. The rapid proliferation of smartphones and the sheer number of these devices in use make them an inviting target for criminals. The inherent security framework of smartphones is not completely foolproof and is therefore as vulnerable to cyber attacks as PCs are. Given the extensive use of mobile internet on these devices, smartphones, just like computers, are exposed to security threats. Malicious cell phone attacks are forecast to increase over the next couple of years, promising to bring mobile device security technologies further into the spotlight. Smartphones running on the Android platform are poised to witness the highest number of security breaches, given that the Android platform is an open platform that powers a large chunk of smartphones on the market thus making it easy for malicious software to be distributed.
Another reason fingered for the compounding number of threats directed at Android based smartphones is the data hungry characteristics of the phone. The inherent robustness of the Android platform, in comparison with iPhone, lends Android smartphones more open to data use. Survey findings indicate that Android users on a monthly scale consume over 575 megabytes of data, followed by IPhone users trailing a distant second with 485 megabytes. Following suite are WebOS phones, Windows Phone and BlackBerry with data usage ranging from 420 to 130 megabytes. Key factors cited for Android’s data hungry characteristics include Android’s ability to download apps bigger than 20 MB wirelessly over cellular networks unlike Apple, which requires users to download bigger apps through wired connections. This thereby makes the Android more power and data intensive than iPhone.
The magnitude of the growing threat can be put into perspective by the fact that the risk of unintentionally downloading a malware on an Android device has currently spiraled to 5.0% as compared to less than 1.0% in early 2011. The statistics indicate the rapid rate of threat proliferation in the mobile ecosystem, which is over 50 times faster than what was witnessed on the PC platform. Few of the many threats currently prevalent in the smartphones space include stealing personal information, business data, running up wireless bills, intercepting financial transactions (banking Trojans which steal account information to drain bank accounts), illegitimate use of premium SMS text services, unauthorized recording of phone conversations through information harvesting spyware to phishing scams, among others. More number of smartphones implies more number of smartphone application downloads, which in turn indicates a huge economics driven business opportunity for smartphone security software.
In the enterprise sector, stringent security policies are forecast to drive demand for enterprise smartphone security solutions. Use of smartphones in the enterprise environment is going beyond just making phone calls to carrying out functions such as making remote sales/purchase transactions, trading stocks, tenders, filing taxes/expense reports, and management reporting. The resulting volume of sensitive business data stored within the smartphone memory has therefore increased by leaps and bounds over the last few years. Implementation of stringent policies governing data encryption, password protection, device management, management of data stored within memory, among others, will positively benefit the market for smartphone security software solutions. As more number of organizations focus on information security and draw policies and procedures pertaining to smartphone usage, the demand for smartphone security software will only increase with time.
While the global consumer electronics industry continues to recover, as is indicated by the robustly recovering smartphone sales, the industry in Europe remains nervous about the play out of the sovereign debt crisis drama. Consumer spending which continues to remain a key pillar of growth in the market continues to remain volatile and sensitive to shocks. The market is facing immediate hurdles, such as, credit restriction, consumer indecisiveness and fears of possible collapse of consumer confidence in the event of escalation in the severity of the debt crisis. Amid conflicting news on the success of Europe’s band-aid strategy of containing the crisis, market sentiments continue to swing between hope and concerns. For instance, Greece has been kept afloat by its fellow eurozone countries and the rescue packages has and will continue to help the country avoid a sovereign default on its bond payments into the short-term. Although these short-term solutions do not provide a permanent solution to the crisis and in reality indicates deferring of conclusive, corrective action, market sentiments are nevertheless optimistic.
Interestingly, in Europe, the debt crisis is triggering a rise in demand for Android based smartphones, which are cheaper in comparison to iPhone. In Greece & Portugal, iPhone constituted only 4% and 10% respectively of the total smartphone sales in 2011, while Android based smartphones accounted for the remainder. iPhone’s poor sales performance juxtaposed with the robust gains in Google’s Android operating system, reflects a slowdown-induced shift in consumer purchasing patterns towards low cost models. The trend marks an actual expansion in the market at the low-end thus counterbalancing the decline being witnessed in the high-end premium tier. Increased base of Android phones will offer even greater potential for the use of smartphone security applications.
As stated by the new market research report on Smartphone Security Software, Asia-Pacific and Europe dominate the world market. Asia-Pacific also remains the fastest growing region with a projected CAGR of 41.5% over the analysis period.
Major players in the marketplace include AVG Technologies, Birdstep Technology ASA, BullGuard Ltd., Columbitech AB, ESET, F-Secure Corporation, Good Technology Inc., Kaspersky Lab, Lookout Inc., Symantec Corporation, Trend Micro Incorporated, Wavelink Corporation, among others.
The research report titled “Smartphone Security Software: A Global Strategic Business Report” announced by Global Industry Analysts, Inc., provides a comprehensive review of market trends, growth drivers, issues, company profiles, and key strategic industry activities. Market estimates and projections are presented for major geographic markets including US, Canada, Japan Europe (France, Germany, Italy, UK, and Rest of Europe), Asia-Pacific and Rest of World.
For more details about this comprehensive market research report, please visit –
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.
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