|[March 12, 2012]
Merkle Hires Jeff Regen as VP, General Manager of Nonprofit Practice
COLUMBIA, Md. --(Business Wire)--
a leading customer relationship marketing (CRM) firm and the nation's
largest privately-held agency, announced the appointment of Jeff Regen
as vice president and general manager of the company's nonprofit
practice. The assignment underscores Merkle's commitment to continued
expansion within the nonprofit sector.
Named one of America's Most Influential & Effective Fundraisers
by The Nonprofit Times in 2009, Regen is a respected industry veteran.
He joins Merkle from M+R Strategic Services, where he served as senior
vice president, integrated services. There, his focus was on building a
new nonprofit practice in which he developed integrated, multi-channel
fundraising and communications services. Prior to M+R, Regen was vice
president, online marketing and communications for Defenders of
Wildlife, where he led a team that managed a number of websites and
built an email list of more than 800,000 supporters, raising over $5
million in annual online contributions.
Previously, Regen spent 12 years in the private sector, with Capital
One, McKinsey & Co. and KPMG, where he worked in Russia to build a
self-regulating financial services broker-dealer association. He also
founded search firm, Envisto.com. He holds a BA in political science
with concentrations in public policy and interational relations from
Swarthmore College and an MBA in entrepreneurial management with a focus
on marketing from the Wharton School of the University of Pennsylvania.
Regen is a frequent speaker at industry events and has been published in
a number of trade periodicals on the topic of multi-channel approaches
for nonprofits. In his position at Merkle, he will be responsible for
positioning Merkle's expertise in consulting, data, analytics and
creative services specifically to help the company's nonprofit clients
distinguish themselves in an increasingly competitive landscape.
"Merkle is very fortunate to have Jeff join our team with his background
in multi-channel marketing for the nonprofit sector, on both the agency
and client sides," said Steve LaValle, Merkle's executive vice president
of client and advisory services. "Merkle has a deep history serving
nonprofits, and this industry remains a key pillar in our corporate
success. We were looking for a candidate who could accelerate our growth
in this area and support our nonprofit clients' adoption of a
donor-centric approach to fundraising - and ultimately, help them
achieve the success that our commercial clients have attained. Jeff is
very well regarded in our industry for his success helping charitable
organizations raise vast amounts of money for their causes. He embodies
the marriage between a keen business acumen and a personal passion for
doing what's right. With his energy, enthusiasm and dedication, we knew
right away that Jeff was an ideal cultural fit within Merkle."
"I am excited about joining the Merkle team, where the combination of
deep analytic strengths, combined with robust data assets and a true
multi-channel approach, enables nonprofits to achieve the best possible
results," said Regen. "I have always been impressed by Merkle's
dedication to the success of charitable causes. The company's 'Do What
Matters' tagline is more than just a slogan - it's a way of life for
Merkle's nonprofit organization."
Merkle, a customer relationship marketing (CRM) firm, is the nation's
largest privately-held agency. For more than 20 years, Fortune 1000
companies and leading nonprofit organizations have partnered with Merkle
to maximize the value of their customer portfolios. By combining a
complete range of marketing, technical, analytical and creative
disciplines, Merkle works with clients to design, execute and evaluate
connected CRM programs. With more than 1,500 employees, the privately
held corporation is headquartered near Baltimore in Columbia, Maryland
with additional offices in Boston; Chicago; Denver; Little Rock;
Minneapolis; New York; Philadelphia; Pittsburgh; San Francisco;
Hagerstown, MD and Shanghai. For more information, contact Merkle at
1-877-9-Merkle or visit www.merkleinc.com.
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