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Synaxon simplifies member engagement with new-look website for 2012; Clear presentation and easy updating will give community access to more and better information
(M2 PressWIRE Via Acquire Media NewsEdge) Synaxon UK has launched a new website for 2012 that makes it easier for resellers to take advantage of the procurement, marketing, content and e-commerce resources available to them as Synaxon members, and provides them with a dedicated log-in area where they can see the many exclusive channel deals on offer from supplier partners.
With its services constantly evolving and being enhanced to deliver great value to partners, Synaxon has redesigned the new website to be simpler, cleaner and easier to update. It has been written in WordPress, so the Synaxon team can post new content to the site at any time and thus deliver relevant information to the membership as soon as it becomes available.
The new site has a tab devoted to the channel events that Synaxon UK is running throughout the year, which will be updated as speakers and further details of the events are finalised. It also contains a series of professionally-compiled video tutorials that show members exactly how they can get the best out of the EGIS procurement and information platform. These videos will also help suppliers understand why EGIS has become so popular with members. The EGIS platform recorded Synaxon member sales of 28.2 million in 2011 - a 21 percent uplift on the previous year.
Derek Jones, Managing Director of Synaxon UK said: "While it's technically still under construction, we have had six new members sign up already this year via the new site, as well as at least a dozen serious enquiries about doing business. We are very pleased with the initial results and the tutorials provide an excellent illustration of just how easy and effective EGIS really is - for members and for suppliers. We hope to see an even more positive response over the next few months as we look to build on the success we've had over the past three years."
Synaxon is looking to drive its membership numbers to a higher level in 2012. The group currently has 710 resellers and dealers signed-up as members and 48 supplier partners. As its services are enhanced the community grows, so do the benefits of being involved. At the end of last year it was named Channel Services Provider of the Year at the UK Channel Awards.
The group recently announced the dates for its 2012 events in the UK. The group's second annual National Conference, which will once again take place at the prestigious Wychwood Park Hotel near Crewe in Cheshire, with two regional Channel Focus events taking place on 29th March, also at Wychwood Park, and a southern event being run on 8 November at a venue to be confirmed. Synaxon is also planning to run a number of reseller workshops around the country throughout the year.
About Synaxon
Synaxon is Europe's largest grouping of independent IT resellers and system houses. It provides a range of services that enable resellers to enhance their marketing and build a strong presence in their chosen market and take full advantage of the extensive stock-holding and supply-chain capabilities of distributor and vendor partners. Synaxon partners have exclusive access to the unique EGIS (Enterprise Global Information System) on-line purchasing and information platform, through which they are able to locate, check availability and order products from Synaxon supplier partners. In addition, Synaxon provides a range of pro-active marketing services which reseller members can use to drive sales activity.
Synaxon is already well-established in Germany, where it has nearly 3000 partners that generate around EUR3 billion of gross external sales annually, representing 15 per cent of the German market. Through EGIS, these member partners have access to more than 200,000 products from over 200 distributors. Synaxon UK was established in September 2008 (fully launched in January 2009) and now has a UK reseller membership of 672 independent resellers with combined revenues of around 700 million of gross external sales.
For more information about Synaxon contact:
Derek Jones, Managing Director, Synaxon UK
Tel: 0844 481 5844
Mobile: 07920 114844
Email: derek.jones@synaxon.co.uk
Neville Street
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((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com)).
(c) 2012 M2 COMMUNICATIONS
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