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TMCNet: SeaChange announces roll-out of VOD television advertising technology for UK's Virgin Media

[November 26, 2009]

SeaChange announces roll-out of VOD television advertising technology for UK's Virgin Media

Nov 26, 2009 (M2 EQUITYBITES via COMTEX) -- Provider of solutions for video-on-demand (VOD), digital advertising and content delivery SeaChange International (NASDAQ:SEAC) said on Wednesday that it has started rolling out its VOD advertising technology for Virgin Media, an on-demand cable TV operator in the UK.



SeaChange said it is deploying AdPulse On Demand software over the national SeaChange Axiom on Demand which reaches 3.7m homes, starting with 300,000 homes from this month.

The company's London-based content management subsidiary On Demand Group is aggregating programming for the service.

AdPulse enables real time insertion of pre- and post-roll ads into on-demand programme streams, including on-demand video games and DVDs.

Financial details of the contract were not disclosed.

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