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ForgetMeNot Africa: Basic mobile phones just got smarter in Africa; ForgetMeNot Africa launches Message Optimiser bringing email and instant messaging to simple mobile phones without need for PC or Internet across Africa
(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:24032009
London -- ForgetMeNot Africa, a specialist in unified messaging for
telecommunications operators, has announced that it is launching its
Message Optimiser service throughout Africa. The service will be
publically demonstrated for the first time in Africa at East Africa Com
on the 1st and 2nd of April in Nairobi, Kenya.
In November 2008 LonZim plc acquired a controlling interest in FMN
Africa. LonZim has established a strong presence in both the
communications sector and financial services technology in the region,
through its investments in Celsys, and Paynet, both of which offer
strong synergies with FMNAfrica and further opportunities to enhance
LonZim's portfolio of investments.
Message Optimiser (MO) allows carriers to immediately provide
cost-effective comprehensive unified messaging services (email, instant
messaging (IM) and SMS) without the end user requiring any Internet
access, device upgrades, or application downloads.
With an implementation cycle of a matter of weeks, carriers can quickly
enjoy additional revenue streams, monetizing channels previously
unavailable to them, and offering a unique differentiator point; an
array of value-added messaging services to their entire customer base.
Since it does not require a data contract, Message Optimiser allows
operators to increase ARPU and reduce churn amongst its pre-pay
customers.
End-users benefit from the simplicity of ForgetMeNot's Handset
Initiation technology, which turns even the most basic mobile phone
into a "smarter" Internet-capable, multi-channel messaging device,
instantly providing two-way email and two-way instant messaging for
both pre-pay and post-pay users alike. Handset Initiation technology is
becoming vital not only for developing nations where PC and Internet
access is very low but also allows users globally to have access to
email and instant messaging without the need for more expensive
smartphones, a PC or Internet connection.
Jeremy George, Chief Operating Officer of ForgetMeNot Africa comments:
"In today's maturing mobile markets, mobile operators are increasingly
focused on customer retention and service differentiation. Message
Optimiser meets both needs offering a new revenue stream from their
existing subscriber base while offering customers a unique service"
Additional Content Paul Roberts, co-founder of ForgetMeNot Software,
talks about Message Optimiser
Video: Audio:
About ForgetMeNot Africa
ForgetMeNot Africa Ltd. is a "software as a service" (SaaS) company
specialising in Unified Messaging that supports seamless
interoperability between SMS, email and Instant Messaging clients for
telecommunications operators. The core product is Message Optimiser
which allows telecom operators to immediately provide cost effective
comprehensive unified messaging services to all of their customers
without any upgrades to the device or any need for downloading new
applications onto the device. This opens up a range of previously
inaccessible services to many of their customers including 2-way email
and 2-way instant messaging communication capability. ForgetMeNot
Africa is a division of ForgetMeNot Software Limited, based in Hong
Kong with operations in London and Los Angeles which recently sold a
controlling interest in its former wholly owned subsidiary FMN Africa
to LonZim plc.
Notes to the editor:
ForgetMeNot Africa will be exhibiting at East Africa Com on the 1st and
2nd of April in Nairobi, Kenya. Spokespeople are available for
one-to-one meetings and demos during the show - please contact BondPR
on +44 208 339 4420 to schedule a meeting. Alternatively, visit Stand
no. 37.
CONTACT: ForgetMeNot Africa
WWW: http://www.forgetmenotafrica.com
Gabriela Warren, Wildfire PR
Tel: +44 (0)208 339 4420
e-mail: GabrielaW@wildfirepr.co.uk
Kerry Davis, BondPR
Tel: +44 (0)208 339 4420
e-mail: kerry@bondpr.com
ForgetMeNot Africa
Tel: +44 (0)845 12 22 007
WWW: http://www.fmnsoft.com
((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
Further information on M2 PressWIRE can be obtained at
http://www.presswire.net on the world wide web. Inquiries to
info@m2.com)).
Copyright ? 2009 M2 Communications Ltd.
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