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STRATEGY ANALYTICS: Strategy Analytics: iTunes Favored 2-to-1; Europe's Digital Music Consumers Prefer Apple(M2 PressWIRE Via Acquire Media NewsEdge) RDATE:22122008 Boston, MA -- European broadband consumers who listen to music on computers and MP3 players on a regular basis are twice as likely to purchase music from Apple's iTunes than from any other brand according to new research from Strategy Analytics. This new report, "Digital Media Survey: An Analysis of Europe's Music Consumers," which is based on online interviews with 2,515 broadband users in France, Germany, Italy, Spain and UK, also notes that there is a significant difference between casual users and heavy users when it comes to preferred digital music retailers. Jia Wu, Analyst in the Strategy Analytics Digital Consumer Practice, and the author of the report, commented, "Heavy users show a much stronger preference for buying digital music from iTunes or directly from a Record Label, while casual users demonstrate a relatively higher preference for buying digital music from big Internet brands, such as Amazon, or directly from their broadband service provider." Martin Olausson, Director of Digital Media Research at Strategy Analytics, added, "Our research clearly shows that iTunes is the undisputed heavyweight champion in the European digital music market. Other players in the market stand a good chance to succeed in their challenge to Apple however, if they choose to focus on the right consumer segments." For the survey question results on "Companies or Brands From Whom You Would Prefer to Buy Your Music," see http://tinyurl.com/8hqnh5 About Strategy Analytics Strategy Analytics, Inc. provides timely and actionable market intelligence focused on opportunities and disruptive forces in the areas of Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent Systems and Virtual Worlds. Headquartered in Boston, MA, with offices in the UK, France, Germany, Japan, S. Korea and China, Strategy Analytics works with clients through annual multi-client services, management team workshops and custom consulting engagements. For more information, please visit http://www.strategyanalytics.com/ CONTACT: Jia Wu, Strategy Analytics Tel: +1 617 614 0712 e-mail: [email protected] Martin Olausson, Strategy Analytics Tel: +44 (0)1908 423 600 e-mail: [email protected] WWW: http://www.strategyanalytics.com ((M2 Communications Ltd disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to [email protected])). Copyright ? 2008 M2 Communications Ltd. |