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Research and Markets Offers Mobile Broadband Pricing Survey 2009
[December 20, 2008]

Research and Markets Offers Mobile Broadband Pricing Survey 2009


(Wireless News Via Acquire Media NewsEdge)
Research and Markets has announced the addition of the "Mobile
Broadband Pricing Survey 2009" report to its offerings.

In a release, Research and Markets noted that report highlights include:

Mobile Broadband is becoming an increasingly important source of
subscriber and revenue growth for the mobile operator in Europe. Mobile
operators are reporting that an increasing proportion of their new
subscribers are coming from Mobile Broadband subscribers. This is a
relatively new development and is also responsible for the increase in
data revenues being reported by the mobile operator.

Mobile Broadband Pricing in Europe - 2009 provides a comprehensive
profile of all of the main Mobile Broadband operators. It includes
information from 97 mobile operators in 33 countries throughout Western
and Eastern Europe including the EU-25 countries plus Slovakia,
Slovenia, Turkey & Russia.

This report provides details of pricing from all operators, and an
average for all country with the main Mobile Broadband trends and
products. Comparisons are made of the USB modem, pre-paid and Pay As
You Use offers, together with selected fixed line Broadband offers.

Key data:

- Mobile Broadband flat rate bundles are now the norm across Europe and
are the most common form of price package

- The average flat rate package bundle provided has doubled over the
last 12 months to almost 4GB (based on the analysis of 100 mobile
operators)

- The most common monthly user allowance price point on offer across
Europe is now 5GB and 10GB, closely followed by 1GB and 500MB allowances

- There are at least 20 mobile operators across all countries which are
now offering an "unlimited" user allowance for their Mobile Broadband
service



- Pricing in 2008 has fallen by an average of 4 percent across all
countries when compared with the previous year - even though average
user allowances have more than doubled

- 80 per cent of Mobile Broadband operators in Europe charge a Per MB
out of monthly allowance - for national traffic - with charges ranging
up to 3.27 euro per MB although typical rates are between 10 and 20
euro cents.


- Average Mobile Broadband prices have fallen by as much as 53 percent,
43 percent and 35 percent in Latvia, Austria and the UK respectively
over the past year.

- In Ireland, Germany, Sweden and Spain average Mobile Broadband prices
are now significantly lower than the most popular fixed line DSL
Broadband service, which is driving customers to the mobile Broadband
offer.

- New offerings include: Prepaid per day, weekly, monthly with an
"off-peak" or time-limited tariff.

Report information:
http://www.researchandmarkets.com/research/d55136/mobile_broadband_p

((Comments on this story may be sent to [email protected]))

((Distributed on behalf of 10Meters via M2 Communications Ltd -
http://www.m2.com))
((10Meters - http://www.10meters.com))

Copyright ? 2008 Wireless News

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