|
Berg Insight: Berg Insight says handset navigation users will reach 70
million in 2014
(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:10102008
Gothenburg, Sweden -- According to a new research report by Berg
Insight the number of mobile subscribers downloading navigation routes
using their mobile handsets is expected to grow from 16 million users
in 2008 at a compound annual growth rate (CAGR) of 27.9 percent to
reach 70 million users in 2014. Revenues from subscriptions and
advertisements are expected to reach EUR 597 million by 2014 from EUR
177 million in 2008, aCAGR of 22.4 percent.
The growing adoption will be driven mainly by the introduction of
GPS-technology in smartphone handsets and bundling of navigation
applications with mobile devices or service plans. Following the
introduction of the first GPS enabled handset in Europein 2007, there
has been a massive increase in the number of models available from
Nokia and other manufacturers. Increasing volumes have paved the way
for widespread adoption of mobile navigation services in Europe.
Meanwhile the USmarket has continued to grow to a level of 6 million
active subscribers to mobile navigation services in Q2-2008. The
anticipated launch of GPS enabled handsets by the GSM operators AT&T
and T-Mobile USA are expected to drive further growth in 2009.
Andre Malm, telecom analyst, Berg Insight says, "The mobile industry is
now starting to reap the benefits from the introduction of GPS enabled
handsets. However, most mobile navigation users only use the service
during a free trial period. The key challenge will be to convert these
test-users into paying subscribers."
About Berg Insight
Berg Insight offers premier business intelligence to the telecom
industry. We produce concise reports providing key facts and strategic
insights about pivotal developments in our focus areas. Our vision is
to be the most valuable source of intelligence for our customers.
CONTACT: Johan Fagerberg, CEO, Berg Insight
Tel: +46 31 711 30 91
e-mail: johan.fagerberg@berginsight.com
((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
Further information on M2 PressWIRE can be obtained at
http://www.presswire.net on the world wide web. Inquiries to
info@m2.com)).
Copyright ? 2008 M2 Communications Ltd.
[ Back To LatinAmerica.tmcnet.com's Homepage 's Homepage ]
|
INDUSTRIES
Activate Email 
