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TMCNet:  Broadcom Introduces Latest DTV SoC Solution

[September 05, 2008]

Broadcom Introduces Latest DTV SoC Solution

(Wireless News Via Acquire Media NewsEdge)
Broadcom, a provider of semiconductors for wired and wireless
communications, announced its next generation of digital television
(DTV) system-on-a-chip (SoC) solutions designed for digital video
broadcast (DVB)-based platforms to address European and Asian markets.

By supporting connectivity standards such as a digital video
broadcast-terrestrial (DVB-T) demodulator, phase alternating line
(PAL), sequential color with memory (SECAM) video support, and near
instantaneous compounded audio multiplex (NICAM) audio support,
Broadcom stated that its latest single-chip SoC allows TV manufacturers
to create products that offer distinguishing features and aid in the
evolution of the DTV from a commodity display device to a highly
differentiated entertainment system.

Broadcom announced its BCM3556 single-chip DTV solution at the IFA Show
in Berlin that now supports multiple compatibility standards in Europe
and Asia. The Broadcom BCM3556 DTV SoC also includes an advanced
feature set including multi-format picture decoding in support of high
definition AVC, H.264, VC-1, AVS and MPEG-2 streams. By supporting
H.264, the latest video compression standard, the BCM3556 enables users
to view multimedia and HD content with improved picture quality at
lower bandwidth when accessing content from other consumer devices in
the home network. The BCM3556's support of H.264 also provides access
to H.264 broadcast content without the need of an additional decoder
within the digital television.

The company noted that its BCM3556 also integrates a host of features
that allow TV manufacturers to create differentiated products, and when


combined with improved picture quality, will enrich the consumers' DTV
experience. One such feature is a 3D graphics core that provides
consumers with a graphical user interface for flipping, rotating,
moving or manipulating images, and enables OEMs to create specialized
user interfaces that differentiates the TV from traditional flat, two
dimension user interfaces.

"With the BCM3556, our DTV design partners can expand the use of
Broadcom SoCs to address European and Asian markets," said Dan Marotta,
Senior Vice President & General Manager of Broadcom's Broadband
Communications Group. "By providing additional worldwide standards in
our DTV product line, along with differentiated features to TV
manufacturers, our design partners, in turn, can offer viewers greater
connectivity and enhanced interactivity."

((Comments on this story may be sent to newsdesk@closeupmedia.com))

((Distributed on behalf of 10Meters via M2 Communications Ltd -
http://www.m2.com))
((10Meters - http://www.10meters.com))

Copyright ? 2008 Wireless News

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